In today’s digital world, it has been increasingly challenging for businesses to stand out from the crowd and get noticed by their target audience. As a business owner, you need an effective strategy that can help you connect with your target audience and convert them into your customers.
For this, you need an array of marketing tools that can help you drive home your message, capture leads, and boost sales. There are popular marketing strategies, including social media video marketing, search engine marketing, influencer marketing, and email marketing. Many agree that the first two are super effective to do in today’s digital landscape, but what about email marketing?
If you think that email marketing is no longer used, you should try it again yourself.
Email is still one of the most important communication tools for many people along with other platforms like WhatsApp and Telegram. But, it ranks higher because everyone needs an email address to register to many social channels, making it a must-have account for every internet user today.
That being said, a lot of people will check their email regularly to keep themselves updated regarding formal and brand-related content. So, how do you leverage email for a marketing campaign?
Here is how email marketing can do wonders for your business in 2023.
Why Email Marketing Is Important For Your Business?
Table of Contents
Email marketing is the most profitable and reliable digital marketing strategy, and it is valued at about 9.62 billion US Dollars in 2022. This number will keep increasing in the years to come as more marketers plan to increase their use of email marketing.
But why is email marketing so effective?
Here are some reasons:
- Email marketing has a high ROI: it’s one of the best ways to get new customers because it’s cheap and effective.
- Email marketing is easy to set up and maintain: you likely already have a collection of contacts to whom you can send emails.
- Email marketing is easy to track and measure: you’ll know which emails are getting opened, which links are being clicked, and what times of day your emails are getting the most attention.
- Email marketing is easy to automate: you can set up sequences to send emails at certain times or build a triggered email to send out a coupon code or special offer on a certain day or occasion.
- Email marketing is easy to integrate with other marketing strategies: you can include links to other marketing channels, such as your website or social media pages, in your emails to encourage visitors to check out your other properties.
- Email marketing is easy to integrate with other platforms: you can share your emails with other apps through an API, allowing you to send out targeted emails with a single click.
What Is the Best Day to Send Emails?
Did you know that Wednesday is the best day to send your emails? Wednesday is the most popular day to send emails. Why Wednesday? Because people are more likely to be in a good mood and less stressed out. Plus, it’s not a weekend, but it’s not as busy as Monday either.
So, Wednesday is a perfect day to get your email in front of your prospects and customers. As you can see, there is a science behind the day you choose to send emails.
There are certain days or times of day when people are more or less likely to open your emails. The best times to send emails are during the weekdays between 8 am and 5 pm. Avoid sending emails on weekends; this will greatly increase your open rates.
13 Effective Email Marketing Strategies in 2023
There are many effective email marketing strategies that can help you boost your sales and connect with your customers. Here are ten of the most effective email marketing strategies:
1. Create a catchy subject line
Subject lines are essential in every email marketing technique as they are the first thing your recipients will see in their inboxes. You need to make sure your subject lines are interesting and make people want to open your email.
Compelling subject lines, such as “You won’t believe what happened next!” or “I have some good news for you,” are more likely to get opened than boring ones, such as “This is an email from Company XYZ.”
2. Personalize your emails
People love receiving personalized emails. It makes them feel special and appreciated. You can personalize your emails by including the recipient’s name in the subject line or in the body of the email.
For example, if there’s a name on your recipients’ email addresses, you should use it in the subject line. This will make your email more personal and increase the chances of it being opened. Never use ‘there’ or ‘this’ in your subject line as these are generic terms that will make your email look like spam.
3. Use an email signature
Make sure to incorporate a professional email signature by the end of your email. An email signature is a must for every business email you send out. It’s a quick way to add a personal touch to your emails and build trust with your recipients.
Your signature should include your name, job title, company name, and contact information. You can also include a link to your website or social media pages.
4. Write compelling content
Your email content needs to be interesting, helpful, and relevant to your target audience. It should also be clear and concise. People don’t have time to read long emails; they will likely delete your email if it’s too long.
So make sure you keep yours short and sweet. Get to the point quickly and use simple language that everyone can easily understand.
5. Include power words in your messages
You should also use power sentences to attract your recipients’ attention. Power words are persuasive words that can trigger an emotional response in your recipients. They are often used in headlines and calls to action. Some examples of power words include:
– Save Now
6. Use images and videos
Images and videos are great ways to capture people’s attention. According to a statistic, emails with images get 94% more views than those without images. And, other data says that including a video in your email can increase click-through rates by 300%.
Images and videos can help make your email more visually appealing and interesting. They can also help explain your product or service in a more effective way. It is a perfect tool for any businesses, especially the blockchain industry. They can use cryptocurrency video to help them explain their complex ideas of products to the public.
7. Use call-to-actions (CTAs)
Call-to-actions (CTAs) are essential in every email marketing campaign. They tell your recipients what you want them to do, such as clicking on a link or buying a product. Make sure your CTAs are clear and effective. You can watch some animated commercials for inspiration to create engaging CTAs in your email marketing.
If people can point out your CTAs easily, they are more likely to take action. Use persuasive words and phrases, such as “click here” or “buy now”, to make your CTAs stand out. And, use actionable verbs, such as “discover”, “learn”, or “explore”, to encourage people to take the desired action.
8. Segment your email list
You should segment your email list so you can send more targeted and relevant emails to your recipients. Segmentation allows you to group together people with similar interests or characteristics. This way, you can send them emails that are specifically tailored to their needs and interests. Segmentation will also help you boost your open rates and click-through rates.
9. Use an email marketing automation platform
Email marketing automation helps you save time and effort by automating your email marketing tasks. It can also help you personalize your emails and segment your list more effectively.
When using an email automation tool, you should double-check your list to make sure it’s still accurate. You should also create a segment for people who haven’t opened your emails in a while. This way, you can send them targeted emails to encourage them to engage with your content again.
10. A/B test your emails
You should always test your email campaigns before you send a promotional or branded email. This can be done by running an A/B test of your campaign.
A/B testing, also known as split testing, is a must in every email marketing campaign. It allows you to test different elements of your email, such as the subject line, content, images, and call-to-actions, to see what works best with your target audience.
11. Showcase UGC in Your Email Campaign
Now you can embed diverse UGC or collect UGC into your email campaigns. Showcase your current vouchers, inform users about early-bird discounts, or extended-period offers. With Taggbox, you can embed UGC and tap into their emotions to drive sales.
12. Reward customers when they sign up
It is difficult to find the reward that should interest them. You can go for a digital download option as it does not cost you anything. You should choose rewards that are right for the stage the user is at.
13. Build a lead magnet
A lead magnet is a value you bring to the table for your users and encourage them to share email addresses. The only lead magnet earlier used to be eBooks which have now expanded to webinars, checklists, video marketing, etc.
It can be anything, you can repurpose content from your blogs or create one from scratch. Create eBooks on the content your audience is passionate about and is a common discussion topic. This way you can portray yourself as an expert in your field.
You can host webinars around a topic that you are an expert in and while some offers might interest the users, you can go for a broader topic and share your thoughts and expert advice around your niche.
- Email Course
Take an eBook, break it down into pieces and create a series of newsletters that you roll out to people as a 7-dau course.
So you write a blog, but what about you need to make the changes to optimize it SEO-wise? Roll out a checklist that your subscribers can take care of while writing a new blog in the future. Share some easy-to-follow generic templates that can be used on any blog to ease their blog writing process.
7 Tools to Help You Succeed with Email Marketing in 2023
Now that you know how effective email marketing automation tools are, make sure to use one in your campaign. That way, you can shorten the process and get to work on monitoring your campaigns.
NotifyVisitors is an email marketing tool that helps users create beautiful, highly engaging campaigns. With a focus on user experience and design, NotifyVisitors makes it easy for anyone to get started with email marketing. From automating your emails to creating custom designs, NotifyVisitors provides everything you need to get the most out of your email marketing campaigns.
Sendgrid is a cloud-based email service designed to help you send massive amounts of emails without any technical difficulty. Sendgrid is one of the best email marketing tools available in 2023.
Intercom is a full-featured marketing and sales platform that helps you connect with your customers on their preferred channels. It is a great email marketing tool and can help you boost your sales.
Hubspot is an all-in-one marketing and sales software designed to help you generate more leads. Hubspot is a great email marketing tool that can help you boost your sales by engaging your potential customers.
Mailchimp is a leading email marketing platform that can help you manage and scale your email campaigns. It is one of the best email marketing tools that can help you succeed in 2023. You can combine this tool with Mandrill as an add-on. Mandrill is a cloud-based email service that can help you send transactional and marketing emails with ease.
Sendy is a cloud-based email marketing and automation platform that can help you manage, automate, and boost your email marketing campaigns. It is one of the best email marketing tools in 2023.
7. Campaign Monitor
Campaign Monitor is an email marketing solution that can help you create beautiful emails. It is a great email marketing tool that can help you succeed in 2023.
With Dyspatch, you can build engaging, interactive emails, without having to write code. By leveraging a custom modular email design system, non-technical teams can deploy beautiful, on-brand campaigns faster and achieve greater operational efficiency.
Email marketing is one of the most effective ways to reach your audience and build a relationship with them. The best time to send emails is during the weekdays between 8 am and 5 pm, and you should avoid sending emails on weekends.
You should also pay attention to your subject line, as it is one of the most important factors in getting your email opened. Moreover, you should use an email marketing automation platform to save time and effort, and segment your list to send more targeted emails. By following these tips, you can succeed with email marketing in 2023. Good luck!
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video production company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
LinkedIn: Andre Oentoro