Learn about 13 content formats that you can use on your blog to attract more traffic and generate more results for your company.
A blog content constitutes all that text developed on a particular topic and that is published on the website. It tends to be updated frequently and displayed in chronological order (most recent to least recent).
The blog is one of the starting points to implement your Content Marketing strategy . With the posts published in this channel, you are going to attract visitors, generate traffic and, if you execute the actions correctly, generate Leads that will later become customers.
However, this first step can be a real ordeal for companies that are just starting to invest or are already investing in Content Marketing: What type of post should I produce for my blog? What are the most suitable formats depending on the subject I am addressing or my objective with the content? When and how to use images, audio and video in my blog?
So, to get out of the common place in Content Marketing and progressively increase your production without making it repetitive, in this post you will find 13 types of content that you can use in your blog to attract your audience more efficiently, helping to generate results. results that your company wants and needs.
In addition to understanding what the main content formats are, how to structure them, and when to use them, you’ll also see examples of each of the content types to learn how they work in practice.
Table of Contents
This type of post has as its main mission to educate the audience about the market in which the product/service is inserted.
To make it more practical, an example of RD. In the post How to do Email Marketing we give some good practice tips so that the marketing professional can create their campaigns with quality, regardless of whether or not they use the RD Station .
Here the concern is, above all, to educate – not to sell. It may be that the professional already uses the product and sees in these tips some insights to improve their campaigns. Maybe use another tool, but, learning with RD, change in the future. Or maybe you are just starting to study Email Marketing and have not yet decided which tool to use.
We started talking about the SME market and how Digital Marketing is the best option for those companies that need growth and stand out.
Adapt that to the context of your company and create content that solves the pain of your audience instead of content that is institutional or aggressively salesy.
Tutorials or step by step
If you have to teach your audience how to perform a certain action in a practical way, a tutorial or step-by-step post is a good idea.
The idea here is to make the reader repeat exactly what you are doing. It can be a culinary recipe, a drink, an action in Photoshop.
When you write a tutorial, remember that the reader is reading the post and doing what you are explaining at the same time.
For this reason, use screenshots, explanatory images and think carefully about a logical order to pass the content to your audience in the best possible way.
We also launched a step-by-step tutorial to better understand the Light Plan.
News about your market are also interesting content ideas that you can produce for your company blog Like Mogul Press.
In that case, take advantage of the moment to publish as quickly as possible. The news is immediate, so if you take a long time to give a quick piece of news, it may be that your competitors have already done it before, and when you show it to your audience there is a risk that it will be too late.
How do you know when it’s too late? It depends a lot on your niche and the importance of the news itself. Try to be agile without being negligent.
Remember that news, unlike evergreen content, usually have expiration dates. Even so, they are a great way to engage with your audience and show them that you are always up to date and looking for news about the market.
When we look for content about our market, whether online or not, it is common for us to find many quality things, and that in some way serve us both to learn and to teach other people.
Therefore, your company blog can be a good place to write reviews related to your market.
One of the ways to do this is to think about the products that your audience is interested in and that your audience consumes and analyze them.
For example, if you have read a book about your market, you can use the knowledge gained to write a review, thus passing on that knowledge. Sometimes, even, in a more didactic and simplified way than in the original content. The same goes for a movie, a documentary, a game, an application, an event, a fair and other things.
An example is the reviews and posts written about the RD Summit , our Marketing and Sales event.
The production of video content is no longer a simple trend for the future. It is a consolidated reality with proven results.
A good video strategy can increase audience understanding of what you have to offer by 74%, according to Video Brewery.
In addition, with this format your company also manages to please consumers who prefer video to text.
But, if I have already recorded a video, why write content in text?
Let’s get straight to the point: Because while there are people who prefer video content, there are also people who prefer text content, or other formats.
Therefore, the best idea here is to diversify. Record a video, upload it to a channel (Youtube, Vimeo, DailyMotion, among others) and post it on your blog, but don’t just post the video, you have to go further. Transcribe that video or create a text based on the audiovisual content. This will greatly increase the value of your post.
Here is an example of what we do at RD Station:
There are plenty of people outside of your company who may have good insights to share with your audience. So why not invite those professionals for an interview?
Invite influencers and personalities to talk about something related to your market. By interviewing people who are references in your market, you will be creating high-quality content for your blog, as well as being a valuable learning experience for the interviewer.
Important: Value the interviewee. Make her feel important in the post. Create a great post about the interview for him (her) to share with her followers and bring new audience to your site.
Here you can see a chapter of Marketing Talks, a series of interviews that we generate to educate our audience.
Human beings like to make lists: shopping list, list of household chores, list of activities that need to be done daily at work, list of New Year’s resolutions… They are an excellent way to help organize yourself, gain productivity and have a better vision of what needs to be done – and at what stages.
As you may have noticed, this post, for example, is a list, which aims to easily present various content formats that you can use on your blog. We could expose that content in a continuous text, for example, but it would not be so easy for readers to understand and absorb.
Generally, lists are easy to make: just stop for a few minutes and think about how you can divide the topic you have chosen into items. Those subtopics, so to speak, can be divided in various ways: from most to least (and vice versa), from first to last (and vice versa), from best to worst (or from worst to better), or in a chronological and/or sequential order (in the case of tutorials or step-by-step, for example).
In addition, posts with lists tend to have very good results, both in organic traffic and in social traffic, because they tend to be easier to read (it is possible to scan them more easily), they spark curiosity, they simplify complicated things, among many others. advantage.
One way to prove the value of your product/service is to create case studies.
A great advantage of case studies, or simply cases, is that these contents demonstrate, in a didactic and practical way, how a certain company overcame challenges and achieved important results using quality solutions. That is, they provide very important information for the business of any company.
Who would not like to know an efficient “recipe” to accelerate the entry of new customers, increase profits, spend less to produce more and other facilities? That perspective makes the client, who sees himself with the same problems, see how to use the same solution in an efficient way.
Another positive aspect of case studies is that they are focused from the customer’s perspective. It is not your company that says your service is good, but those who use it. That guarantees immense credibility to the message you want to pass on. In addition to making a genuine statement, studies tell a story and reveal how your products can be used to achieve certain goals. That is, they are true tests of success.
Do an interview with a great success story of yours and publish it on your blog. This is middle/bottom funnel content and should help a lot in decision making.
Does your company blog already receive guest posts? Guest posts are great content that you can use to post on your blog Like Mogul Press.
Beyond being other content, it is a very valuable way for your company to maintain relationships with allies. Guest posts are excellent strategies for your allies, because through these contents, they can reach a new audience and build link building for SEO strategies.
The advantage in this is that you do not need to spend efforts in the production of the content, because someone else will do it.
However, don’t make the mistake of not aligning the theme and language of the guest post before your ally starts writing. That is essential for the post to be in accordance with the standards of your blog. By doing so, you won’t have to work twice as hard on extensive edits, and you won’t have to go through the hassle of asking your ally for a new version.
In the RD blog we publish monthly guest posts. We have gone the other way too, publishing some guest posts on allied blogs.
Quotations are useful for calling the attention of the public, transmitting a message in a simple way and are based on the experience of a specialist. Indicating phrases from great authorities and experts brings credibility to the matter being discussed and works very well in posts and presentations.
You can use quotes as the basis of your posts or make a compilation with the best quotes about the area in which your business operates.
Statistics and data about your market are great to use in content. In addition, the numbers check in a more exact way how the market is doing, which segments are working or not and give powerful insights of new trends.
It is not necessary for you to carry out the survey, if your team is not enough, you can use surveys from an allied company or from a survey institute for it.
Infographics are a content format that often generate excellent results.
This, because it is a way to simplify long ideas in a few words and with a visual appeal that almost always works.
You can use infographics both for generating Leads, promoting them on Landing Pages, as well as in posts, to generate interest and backlinks.
To make it easy for other blogs to share your infographic, put an embed code at the bottom of your post.
We created a practical explanation of how you can make infographics without much difficulty in the post How to make an infographic in 6 steps .
To give body to the post, create a supporting text for the infographic. Put other information that is not in the infographic or create a context so that the reader understands what it is about and why they are consuming that material.
Have you already thought about turning what you do on a daily basis into content for your readers?
That’s a relatively easy way to produce content, as all you need to do is organize your expertise on a certain project or topic and start writing.
When it comes to sharing learnings, many companies still balk, thinking that publishing such content is bad for business.