Last updated on August 12th, 2022 at 07:25 am
History is filled with influential figures. Abraham Lincoln. Napoleon. William ShakespeareWhile we consider scientists and presidents when compiling lists of influential people, they aren’t always a significant influence on our daily lives. Celebrities are our best friends when it comes to mundane matters, such as choosing what brand to purchase or clothes to wear.
Although it may seem strange to have Kim Kardashian or Tom Brady as your guide, these buying decisions require a lot of weight. We would not see celebrities promoting products in the advertising industry. The average small business cannot afford celebrity sponsorships. Thanks to Instagram and other social media platforms, you don’t have to be the next Kim Kardashian to get people to purchase your product.
However, before reaching out to the influencers, it’s recommended to set up an office properly. If you don’t have any personal space or if you can’t afford it on rent then you can simply rent out shared office finsbury park and start reaching out. It will give an impression to them so that you can sponsor the right influencer in your budget. For that purpose, you can contact SilverSpace which is one of the best shared-space service providers in Singapore!
It would be best if you had a micro-influencer…
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TIP: Jeff uses Kicksta for real, genuine Instagram followers. He also uses Hashtagsforlikes (to find the most popular hashtags) to boost his Instagram account.
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The rise of micro-influencers on Instagram
Micro-influencers don’t have the same celebrity status as big-name celebs you see in the tabloids. They are Instagram users who have 1,000-100,000 followers. Their authenticity and niche knowledge have helped them build their following. Although it may seem strange to have Kim Kardashian or Tom Brady as your guide, these buying decisions require a lot of weight. We would not see celebrities promoting products in the advertising industry. The average small business cannot afford celebrity sponsorships. Thanks to Instagram and other social media platforms, you don’t have to be the next Kim Kardashian to get people to purchase your product.
The rise of the micro-influencer
Their followers are more likely to trust and engage with them at a higher rate than other Instagram accounts. Micro-influencers are among the most successful sellers on the market. A study revealed that 82% of consumers would follow recommendations made by micro-influencers because they are seen as more trustworthy and knowledgeable.
How can you get in touch with these prestigious people? These tips will help you reach the right micro-influencers in your niche.
1. Find out what you require
Before you start reaching out to influencers via Instagram, you must set clear goals. Do you want to create awareness for your brand? Are you looking to promote a particular product or a sales event? Are you simply trying to increase your profile’s reach?
Set clear goals
These questions are essential in setting a budget for your search for influential people. Remember that micro-influencers won’t give you the precise control as traditional ads. It is essential to let influencers create content that suits their unique style and appeals to their audience.
It is essential to be open to creativity to find influential people and create successful campaigns.
2. Use tools to do the job
It’s not easy to grow a startup. You have many responsibilities to manage, so reaching out to micro-influencers takes time. Many tools will help you manage your outreach.
Kicksta is one example. It uses targeted Instagram accounts to increase your account’s reach. Kicksta encourages organic account growth through engaging with user-generated content. It targets those most relevant to your niche, including micro-influencers.
Famebit is another option for creating influencer campaigns.
The brand posts the campaign information. Then those interested submit their proposals. Although you will still need to research to ensure that the influencer is suitable for your campaign, this process takes care of most of the actual searching.
3. Use hashtag searches to your advantage
It is crucial to find an influencer that is relevant to your startup’s niche.CrowdTap found that 44% of social media influencers said the most critical factor in choosing to work with a brand was whether the opportunity was relevant to them.
Search by hashtag to get the best results
Using multiple hashtags relevant to your company’s niche, compile a list of potential influencers. Look at the top photos and choose those that grab your attention. Instagram displays the most engagement posts first. This is a great way to identify quality influencers. Although it may seem strange to have Kim Kardashian or Tom Brady as your guide, these buying decisions require a lot of weight. We would not see celebrities promoting products in the advertising industry. The average small business cannot afford celebrity sponsorships. Thanks to Instagram and other social media platforms, you don’t have to be the next Kim Kardashian to get people to purchase your product.
To determine if each profile fits your brand’s goals, go through the list. You should pay attention to their engagement rates, their posts, and if they frequently post content relevant to your niche.
4. Find bloggers
Bloggers can offer various marketing opportunities, from guest posting to affiliate marketing. A simple Google search can help you locate influencers that best suit your startup’s marketing needs.
It shouldn’t take long to find these bloggers online. You can then check their websites or Instagram to determine if they are micro-influencers. You’ve just found another opportunity to reach them.
KaleInIt is at Work with Me
Researching industry influencers can be worthwhile, even if they don’t have an extensive Instagram following. There are still opportunities to make valuable connections and gain trust from your audience.
5. Identify those who are open to sponsorships
A micro-influencer may not be open to sponsorship opportunities because they have many followers. Many influencers have vital clues in their profiles that will help you determine if you are a good fit.
Today, many micro-influencers list contact information for potential partners in their profiles. It’s worth reading more so you don’t waste your time messaging people who aren’t interested in a partnership.
@keikolynn’s Instagram profile
Check out the website of a micro-influencer who lists it in their profile. Your website content can give clues about whether or not they are actively involved in affiliate marketing and other campaigns that could grow your audience.
6. Find out more about your fans
Your current Instagram followers can be an excellent resource for micro-influencers if you are willing to social media stalk. These people are already following your brand, so you don’t need to convince them that your product is worth promoting. They already love your brand!
If you offer a product sample or other perks, many followers will be more than willing to promote your brand. Make sure you screen your micro-influencers “fans” like other potential influencers. You want at least 1,000 followers and an engaged audience. Also, make sure that your posts are most relevant to your niche.