Although having a social media presence for your company is crucial, connecting with prospective clients via your website is as vital. Understanding the various categories of B2B websites development is essential for this reason.
According to Square’s director of e-commerce, David Rusenko, when businesses grow online, they primarily address two demands. One of them involves bringing in consumers, while the other is around doing business online, according to him.
It goes without saying that enticing consumers have power. And to make sure you are out there and people can find you and learn about you, you have your standard social media presence, website, and other things of that kind. The true strength of doing business digitally is when you begin to manage your company and eventually base it on one system- you gain from the efficiency.
Examples of Business Websites 9 Categories of Websites to Think About
Making a website is a crucial first step for anybody starting a new business, turning a side hustle into a more established company, or expanding an existing company and pushing it in a new direction.
But which kind of website is best for your company? The answer is based on your company’s operations, revenue streams, and website objectives. Below are nine different categories of websites.
- Online Shop or e-Commerce Website
If you offer things (or want to) and enjoy your consumers being able to shop for them whenever they want, then an online store is the right website for your company. Like an online boutique or another retail outlet, an online shop gives you a place to interact with consumers and list items for sale.
To launch an online shop, you must set up payments and online company operations, such as order fulfillment, shipping, sales tax, and more. Your online business may be connected with social media platforms like Instagram, Facebook, and Pinterest, just like other websites, to help you attract more clients.
It’s a procedure you can finish in a few hours, according to Rusenko. You may purchase a catalog online. If you don’t have a record, start by creating a few things. The actual setup and design are simple. The next step is merchandising, which involves making the different fulfillment and logistics settings and ensuring you have accurate descriptions and attractive photographs. If you provide store pickup, delivery, etc., make sure you have your business hours set.
You may use a portfolio to display your work and provide details on how interested people might contact you if you offer services, particularly creative skills. In fact, it needs to be one of your priorities when starting your company.
Artists, authors, designers, photographers, and other professionals wishing to present their best work samples to prospective new customers should use portfolios.
- A Reservation Site
You may quickly schedule client appointments via digital channels with the help of an online booking website. Your technique for accepting appointments in person or over the phone may be supplemented or replaced by offering a booking website or a “book now” button on your online shop page. To keep your availability current, you may utilize a booking website to accept or reject appointments and block off personal time.
A booking site is a fantastic alternative for companies like salons, doctors’ offices, and appointment-based consultants.
You may share textual material (and sometimes photos and videos) online using a blog. A blog may be a great option if you want to share your thoughts with the world or if you want to use content marketing to promote anything you have to sell.
You may decide to use affiliate marketing to generate money as you grow your blog’s readership through social media, digital advertising, and other techniques. With affiliate marketing, you recommend items or services to your visitors and get a cut of the revenue from each transaction. With a service like Square Online, you may quickly build a blog.
- A Lead Generating Website or Landing Page
Suppose you want site visitors to perform a specific action, like signing up for a free trial, subscribing to a newsletter, or contracting you for further information. In that case, a landing page is perfect for your company.
In order to develop contacts that may turn out to be prospective leads or customers for your company, you may gather personal information from your site visitors by creating a landing page, such as their name, phone number, and email.
- Site for the Occasion
Want to increase the number of people who will attend a concert or fundraising event? Utilize an event website to display comprehensive details about your event, including the time, place, and schedule, and to let attendees sign up and purchase tickets.
With platforms, you can quickly establish event establish event webpages or integrate purchase buttons for your event directly into your website.
- A Media Site
A media website is the best way to distribute collections of articles or videos if you’re launching a magazine, online news site, or other publication. Websites like Forbes or The New York Times come to mind.
You may present and curate information for an online audience on a media website. You may monetize your media website through subscriptions, advertising, or a mix of the two. You may only fence certain content for registered members if you generate revenue from subscriptions.
You may create a directory to provide a searchable database of the individuals or businesses you want site visitors to peruse, visit or buy from if you operate an organization or your company revolves around sending leads to other firms.
An example of a directory is a women’s business organization that identifies women-owned businesses in a particular area.
- Internet Community
Are they seeking to gather people to discuss ideas? A website that allows users to publish messages and engage in a discussion is known as an online forum. The most popular online forum website is Reddit.
Customers may discuss your company and goods in an online forum that is integrated into your website, or you can create a separate online platform that unites people around a particular niche concept.
Selecting the Appropriate Website Type for Your Company – Conclusion
You may mix several website kinds, much like forums and online shops, by adding a blog area to your portfolio or a sponsored directory to your event website.
The ideal website for your company may be customized to your requirements and integrated with your social media presence, enabling you to realize every facet of your vision.