What is Conversion Optimization?
Conversion optimization, also known as conversion rate optimization (CRO), is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter. The goal of conversion optimization is to improve the overall performance of a website and increase its revenue or other key performance indicators (KPIs).
The conversion optimization process typically involves several steps:
Setting goals: The first step in conversion optimization is to identify the desired actions that website visitors should take. This might include completing a purchase, signing up for a newsletter, or filling out a contact form. These goals should be specific, measurable, and tied to business objectives.
Analyzing user behavior: The next step is to analyze user behavior on the website to identify areas where visitors are dropping off or experiencing friction. This might involve reviewing website analytics data, conducting user surveys, or using heat maps to track user behavior.
Creating hypotheses: Based on the analysis of user behavior, the next step is to create hypotheses about what changes could be made to improve the website’s conversion rate. These might include changes to the website’s design, copy, or user experience.
Implementing changes: Finally, the changes that have been shown to improve conversion rates can be implemented on the website. The process of conversion optimization is ongoing, and it is important to continually test and refine the website to improve its performance.
The benefits of conversion optimization include increased revenue, improved customer engagement, and better understanding of user behavior. By optimizing the website’s performance, businesses can improve their return on investment (ROI) and drive growth over time.
Conversion Optimization Tools in 2023
new conversion optimization tools are being developed all the time. Here are some of the best conversion optimization tools that businesses can use in 2023:
Google Optimize: Google Optimize is a free A/B testing and personalization tool that allows businesses to test and optimize website content. It integrates with Google Analytics and allows businesses to create and run experiments on their website to improve conversions.
Crazy Egg: Crazy Egg is a heat mapping and A/B testing tool that allows businesses to track user behavior on their website. It provides insights into where users are clicking and scrolling, allowing businesses to optimize their website for better engagement and conversions.
Optimizely: Optimizely is an A/B testing and experimentation platform that allows businesses to create and run experiments on their website or mobile app. It offers advanced targeting options and real-time analytics to help businesses optimize their conversions.
Hotjar: Hotjar is a behavior analytics and user feedback tool that allows businesses to track user behavior on their website. It provides heat maps, visitor recordings, and feedback polls to help businesses optimize their website for better engagement and conversions.
