The success of a small business has a lot to do with its marketing plan. Marketing is used to attract the customers needed to keep a business viable and operational. Marketing strategies are used to help a business achieve sales goals and branding initiatives. Through a variety of tactics, marketers work to attract the right customers to the business.
When business owners sit down to write their marketing plan, they need to consider what makes sense for their small business? What is working in the marketplace? And where should they start?
Here are 10 marketing strategies to set your small business up for success.
Awesome Marketing Strategies for Small Businesses
Create a Brand Strategy
Your brand strategy establishes your overall position in the market. It helps dictate how people perceive your company, what they associate with it, and where your focus lies. Your brand provides the foundation for all your other marketing initiatives.
Promote Through Social Media
Social media platforms like Facebook, Twitter, Pinterest, Instagram, Google+, and LinkedIn offer an incredible amount of audience reach for free. Leverage these platforms to enhance your existing content and promote new products. If done correctly, social media allows you to connect directly to customers and prospects through engaging posts. You’ll also gain insights on how people interact with your brand and identify areas for improvement.
Engagement Is Key
Engagement helps you establish trust and recognition between you and your customers. A strong online presence will generate attention and lead to more opportunities. People who have heard of you before may share your message through their own networks. This process builds brand affinity with your audience so they see you as trustworthy and reliable.
Make Video More Visible In Search Results
Video ranks higher on search engines than text-based results do, which means more exposure. Use video on your website, blog, and social accounts to highlight your offerings. Keep in mind that videos shouldn’t simply consist of product demonstrations or testimonials. They should incorporate live footage, animation, and relevant graphics so they stand out from those posted by competitors.
Be Transparent About Pricing & Fees
You’d think that disclosing pricing would decrease conversions, but studies show otherwise. Customers appreciate transparency about fees because they feel confident knowing you won’t charge them more than you promised. Also, when you disclose how much money you make per referral, it shows that you care about your customer’s success.
Offer Multiple Payment Options
While some businesses don’t accept credit cards, others must deal with transaction fees added for this type of payment. By offering multiple options — including PayPal, Stripe, Square, Checkout, and Dwolla — you give customers access to a range of financing tools. These additional payment methods also increase conversion rates by giving people confidence in the security of their transactions.
Build Customer Loyalty
The best way to retain customers is by creating a sense of value for them. Focus on providing personalized services that benefit them directly. Give discounts on recurring purchases. Let them know they’ve influenced you to change something about the service they receive based on feedback or requests. Provide rewards programs that let people earn points for various factions within your system like referring friends. When all customers realize the impact of being loyal, it drives profitability and growth.
Automate as Much as Possible
Automating tasks will save you time and money while improving efficiency. Start automating email marketing campaigns by setting up autoresponders so messages go straight to inboxes. Develop an automated scheduling tool to automate social media posting or schedule tweets at specific times throughout the day.
Use Email Analytics to Grow Your Business
Email analytics allow you to track and manage your emails’ performance. With data available in one centralized location, you can easily view what works best at generating responses, clickthroughs, and other metrics. You can then use this information to create future campaigns that perform better so they can grow your business.
Work On Consistent Brand Messages
It might take hours of work to perfect each word used in a copywriter’s pitch deck. But if you fail to communicate consistently with your messaging across channels — such as email blasts, web pages, ads, social media posts, etc. — it could damage your reputation and hurt your bottom line. It’s important for every company to have consistent