A real estate agency is an organization whose services will be in demand regardless of the economic situation in the country. Therefore, if you want to become the owner of your own business, it is worth paying attention to the opening of this kind of organization. This will require renting an office, hiring employees, obtaining a work permit and, of course, getting a logo.
Why does a real estate agency need a logo?
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To make a real estate company successful, the first thing is to create an image of a reliable, responsible and reputable agency. A logo will help in this, the list of tasks and goals of which include:
Highlighting the organization against the background of competitors;
Reflecting the values and aspirations;
Creating positive associations with potential clients;
Increasing loyalty.
Getting a graphic identity these days is easy. You don’t even have to leave your office. You just need to use Turbologo generator, thanks to which many companies have acquired high-quality emblems.
Deciding on the look and content of the logo for the real estate agency
There are several hundred large real estate organizations in the world. It is worth spending a few minutes to get acquainted with their emblems. In the vast majority of cases, they are combined type. That is, they consist of the name and image. Less often it is the text emblems, which are less noticeable and attractive to others.
With regard to content, then in general everything is simple. The first element in the logo is the name itself. The same image can be a private or apartment building facade, keys, keyhole and other objects associated with real estate.
Emblem color palette
Real estate agency specializes in the sale, purchase, rental and exchange of real estate. These deals are for a sufficiently large sums. Potential customers, turning to it, must be sure that they trust their money to a reliable organization.
Therefore, it is worth emphasizing such important qualities as reliability, stability and security with neutral shades. These include blue, orange, brown and gray.
As for the color palette, there are no restrictions. The minimum should be two shades, and the maximum number can be any.
The font of the graphic element
In the specifics of this business is important rigor and tracing. Therefore, italicized fonts for the logo of the real estate agency are least suitable. The thickness of lines can be anything – small, medium or large. All options allow you to emphasize the business style of the company.
As for serifs, that is dashes at the end of the letters, their use is allowed. They can improve the visual perception of the text, and associate the agency with such qualities as comfort and stability.
It may well be that the name of the real estate company consists of two words. If so, you should not write them in one line in the logo, but split them into two.
