Introduction

In today’s digital age, businesses need to be strategic in their advertising efforts to reach their target audience effectively. Display advertising is one such strategy that has gained popularity over the years. The Google Display Network offers a vast range of options, making it an ideal choice for businesses looking to expand their reach. In this blog post, we’ll explore different display ad examples that you can use to stand out on Google Display Network.

Static Images

Static images are a popular choice for display ads as they are easy to create and can be used to convey a message quickly. A well-designed static image can grab a user’s attention and encourage them to engage with your brand. When creating static images, it’s essential to use high-quality images that are relevant to your brand and messaging. You can also add a call-to-action (CTA) to encourage users to take action, such as visiting your website or making a purchase.

Animated Gifs

Animated gifs are another option for display ads that can help you stand out from the crowd. They are eye-catching and can convey a message in a fun and engaging way. When creating animated gifs, it’s important to keep them short and simple to avoid overwhelming the user. You can also use them to showcase your product or service in action, which can help increase conversions.

Video Ads

Video ads are a popular choice for businesses looking to create engaging content that can capture the user’s attention. You can use video ads to tell a story, showcase your product or service, or provide valuable information to the user. When creating video ads, it’s important to keep them short, between 15 to 30 seconds, to avoid losing the user’s attention. You can also add a CTA to encourage users to take action.

Conclusion

Display advertising is an excellent way to reach a large number of users across different channels and devices. By using the Google Display Network, you can access a vast range of options to create visually appealing ads that can help you stand out from the crowd. Whether you choose static images, animated gifs, or video ads, it’s essential to keep your messaging clear and concise and use high-quality visuals to grab the user’s attention. With these display ad examples, you can create effective display ads that can help you achieve your business goals