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Integrated Marketing Communications is a process that involves planning, executing, and evaluating integrated marketing campaigns to achieve specific business objectives and goals. It’s a critical component of many businesses that helps enhance brand awareness, grow market share, increase customer loyalty, and create a positive public image.
Integrated marketing communications often includes activities such as advertising, public relations (PR), digital marketing, social media marketing (SMM), sales promotion, direct mail marketing (DMP), and personal selling. The goal of these activities is to influence the behavior of target customers or potential customers so they will choose to buy products or services from your company instead of competitors’.
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