What is a guest post?
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We speak of a guest post when we refer to the text that is published on a blog as a guest author. That is, there is a change of content between two collaborators.
In this way, both benefit and the reader will have access to quality, useful and original texts.
We can say that guest blogging is an Inbound Marketing tool that improves the dissemination of information of interest to current users as well as potential users.
To achieve greater visibility, it is essential to increase the number of platforms on which the name of our company appears. Without a doubt, this practice will help us at the SEO level, and this can be achieved through guest blogging.
What is guest blogging for?
It is essential to generate content on other platforms than ours. If we generate content outside, as a guest on a reference blog or on a prominent page in the sector, it will help us achieve greater visibility and attract new users to our channels, also helping us at the SEO level.
It is important to know that, if we act as guest bloggers, we have to write original and interesting content for users, dedicating more effort to the posts that you write as a guest.
To add value to users, the content in each paragraph has to be of quality . If we have links that add value, they can be added, but always slowly. We can’t indiscriminately include links in content because interest will drop precipitously and your brand authority will diminish.
Although the main objective of the post is to attract traffic to the web, filling the content with links is not the solution. For this you must use other SEO strategies.
Users today are saturated with information. For this reason, we must make ourselves noticed and provide an added and differential value. Although this can be complicated, you can achieve it by adding content such as images, videos, proper HTML formatting, and talking about topics you know.
We can say, then, that guest blogging serves multiple aspects.
To do branding
Thanks to guest blogging we become experts in the eyes of our target audience. Thus, our brand is also strengthened and benefited.
To generate networking
With guest blogging we increase relationships with bloggers, influencers and other companies. By building relationships with companies that complement us, win-win deals can flow.
to get traffic
Since the posts are published on a page, we benefit from the traffic it gets. If a blogger or company representative of a sector publishes your post, it is a recommendation for their community, making their users read your post.
To increase SEO
When publishing on a third party’s blog, we are free to link to aspects that we consider important.
Although it is advisable not to abuse this aspect because Google can penalise your page. You should be alert and careful when linking to content.
Benefits of guest blogging
Guest blogging is one of the most common ways to enrich a blog. With this type of strategy, the advantages are not only for the person who receives the post, but also for the person who writes it.
The guest blogger benefits from writing a guest post on a blog that is not his own for several reasons. First of all, it increases his visibility as well as his professional relationships because he can talk about topics that he doesn’t usually cover and generate links to your blog.
On the other hand, the blog gains different content and the option to attract new users.
In this way, thanks to guest blogging, both parties win.
Through this technique, different and original content is provided to users and your page will increase visibility through its blog.
We could say that guest blogging is a method to obtain links, being one of the most effective link building tactics today.
Of course, it is important to carry out guest blogging in the most correct way so that your website does not receive any type of penalty. For example, we can make a reference marketing website link us with the benefit that this entails.
Advantages of guest blogging for the blogger
- Very good relationships are built with other bloggers
- exposure is higher
- The brand is strengthened, both professionally and personally
- Promote collaborative feedback
- Attract followers on social media profiles
- Improve writing skills
- Leads are obtained
Advantages of guest blogging for the blog
- Original content is offered more regularly
- More variety of topics and content are published
- Relationships are built with other bloggers
- The number of readers and traffic increases
- Capture more diversity of public
- Increase followers on social media
How to guest blog
In order to do guest blogging you have to take into account a series of aspects for your article to be successful. We tell you step by step how you can put this strategy into practice.
Look for the blog pages with which you can collaborate
Finding blogs to partner with is essential. If you create a spreadsheet with data such as blog name, address, domain, and name and contact, you can have all the necessary information about it.
The blogs with which you collaborate will have to be of a similar or complementary theme to yours so that they share an audience or target audience.
You can also use tools like SemRush to search for keywords and select those sites that may be relevant to your company and your audience.
On the other hand, you can identify the authority of the domains of those blogs that you have selected to collaborate with. In this way you can ignore those sites that have a low authority because they can harm your website.
Think about what topics you are going to propose
It is important to define what topics you are going to propose to the contacts you have selected. You can send them an email with a proposal so that your strategy can be successful.
You can do a keyword search to find the ones that are most related to your website , select the topics that have not yet been focused on or have been used in the blog with which you are going to collaborate, choose the topics in which you are an authority and select those with which you can insert links that add value to the user and always make proposals with original content.
In order to identify the topics that you are going to propose, first do a keyword search and find those that are related to both your blog and that of your partner. Select the topics that have not been covered in your partner’s blog and choose those in which you are an authority in order to publish quality content.
The best themes will be those that allow you to insert links to the strategic messages of your blog in a natural way and that provide real value to your readers. Always think about making proposals with unpublished and original content.