Packaging plays a vital role in enhancing the appeal of a product and attracting customers. It also protects the product and serves as a marketing tool that helps promote the brand. Different types of packaging solutions are available in the market, including header cards and custom packaging boxes. Although they both serve the same purpose, they have significant differences. Now we will discuss how header cards are different from custom packaging boxes.
A straightforward and inexpensive way to introduce a product to the buyer is via header card packaging. The header card, also known as a bag topper, holds the item securely inside the bag, provides the item’s name and marketing details, and provides a way to hang the item for exhibition. The consumer may examine the product in great detail thanks to the poly bag’s transparency. Nearly every business uses clear polyethylene plastic bags, sometimes referred to as “poly bags,” for a number of purposes. The size that is just a little bit larger than the object itself would make for the best-fitting bag.
Definition
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Header cards, also known as bag toppers, are rectangular pieces of paper or cardstock attached to the top of a plastic bag or pouch. They display product information, branding, and other details such as ingredients, instructions, and pricing. Header cards are commonly used in the food, cosmetics, and retail industries.
But custom packaging boxes are specifically designed and customized to meet the needs of a particular product. They can be made in different sizes, shapes, and materials and are often used for shipping, storage, and retail.
Purpose
The primary purpose of header cards is to provide an eye-catching display of the product while communicating important details to the consumer. Retail uses them to hang products on pegs or display them on shelves. Header cards can also be used for bundling products or creating gift sets.
Custom packaging boxes serves multiple purposes. They protect the product during shipping, ensure that the product is stored safely, and help promote the brand by providing a professional look. Custom packaging boxes can also be used as a marketing tool by including the brand’s logo, tagline, and other details.
Design
Header cards are usually simple in design and are meant to grab the consumer’s attention quickly. They often feature bright colors, bold fonts, and eye-catching graphics. The design of a header card should be clear and concise, providing the necessary information while being visually appealing. Cardstock, which is thicker than typical office printer paper, is used to print header cards. Although the cardstock is easily foldable, it offers enough stability for objects that are lightweight. The final cards are guaranteed to have the same dimensions thanks to a diecutting machine. The die features dull scoring rules that press an indentation at the card’s foldline and sharp steel rules that cut the cards to size and make the hang holes.
On the other hand, custom packaging boxes offer greater flexibility when it comes to design. They can be made in different shapes and sizes and printed with high-quality graphics and images. The design of a custom packaging box should reflect the brand’s identity and values and be consistent with the overall marketing strategy.
Materials
Header cards are typically made from paper or cardstock and are attached to a plastic bag or pouch. The paper or cardstock used for header cards can be glossy or matte, depending on the desired look and feel.
Custom packaging boxes can be made from various materials, including cardboard, corrugated board, and plastic. The type of material used depends on the product being packaged, the intended use of the box, and the budget.
Cost
Header cards are an affordable packaging solution that can be produced quickly and easily. They are a cost-effective way to add branding and product information to a product without the expense of custom packaging boxes.
On the other hand, custom packaging boxes can be more expensive to produce due to the customization involved. However, they offer greater protection to the product during shipping and provide a more professional look than header cards.
Final Thought
Header cards and custom packaging boxes are two popular solutions for different purposes. Header cards are a cost-effective way to add branding and product information to a product. At the same time, custom packaging boxes offer greater protection during shipping and provide a more professional look. The choice between the two depends on the product being packaged, the intended use of the packaging, and the budget. By understanding the differences between header cards and custom packaging boxes, businesses can decide on the best packaging solution for their product.
