How credit is managed during occupancy in a hotel?
Table of Contents
1. Create and promote an exclusive package.
Packaging allows you to disguise actual room rates with amenities that add value to your hotel stay. If your hotel offers additional services like fitness classes and spa treatments, package them with accommodations that actually encourage guests to use services they may not have thought of before.
2. When it comes to marketing
think about who might be Workday’s target audience and where they are geographical.
Consider a 400km or four-hour drive for a mid-week stay of two nights.
Try to collaborate with tourist attractions locally and submit ads or editorials to newspapers and websites in nearby population centers, promoting midweek breaks that include bus tours, wine tasting trips, or Contains concerts.
3. Develop mailing lists.
Develop mailing lists of your best weekend clients and keep in touch with monthly emails listing midweek special offers and promotions.
Remind them that mid-week is the best time to visit local shops and attractions; Away from the weekend crowd. Mail them midweek discount vouchers as well.
4. create special one-day conventions
Use your imagination and create special one-day conventions, poetry readings, art shows, and other cultural events during the week.
These are especially popular with people in their late 50s and early 60s and importantly they are the people who often have the most expendable income. Consider collaborating with local schools and colleges to organize exhibitions of students’ work.
5. Promote your space
To local companies that may use it for meetings and social events.
Be smart and target companies that have branches or offices elsewhere, so that visiting representatives need accommodation.
6. Offer ‘2for1’ meal rates.
You can also offer free drinks or desserts to midweek visitors through newspaper ads and social media posts.
7. Promote mid-week weddings.
With more people working independently or with flexible hours, weddings that take place during the week are becoming more popular; Especially for second marriages or older couples who value the intimacy of a quiet occasion. Pet care adda
Make sure that they do not collide with corporate events or any other activity that may spoil the atmosphere.
8. Inspire your weekend guests to extend their vacation and stay longer.
Use discount deals and make sure your guests know about them. Tell them in your pre-stay email and in person when they check-in.
9. Access the biggest restaurants in the city.
Do this in October or November and offer a special rate to groups with planned Christmas parties during the week at those restaurants.
10. Find out who the local major players are in the real estate
commercial and residential. Every night hundreds of people in the city see a new home or a new office opening and need a place to live.
Offer the realtor or agent special rates, and free advertising in your room brochure.
11. Offer a midweek break as a reward.
For example, you can make it your prize in Facebook contests and increase likes at the same time.
occupancy rate formula
To calculate your hotel’s occupancy rate, you need to know how many total rooms you have, and how many of them are full. If you have 100 rooms, and 30 of them are full, you have a 30% occupancy rate. While those numbers are easy to work with, you can have 118 rooms or 353. For that calculation, there is a simple hotel occupancy rate formula.
Let’s do the math for an occupancy rate:
To figure out your average hotel occupancy rate, you simply divide the number of booked rooms by the total number of rooms in your hotel.
So if you have a total of 353 rooms, and 212 of them are full, you have a 60% occupancy rate.
This can give you a good marker for occupancy levels for the night, letting you know which days of the week and times of year are best for your hotel, and which seasonal periods require work.
You can also calculate the average occupancy rate for just over one night, if you want it as an average for a week, a month, or even longer. To do this, determine the total number of rooms you have and the number of rooms that are filled each night.
If you want the average rate for the week, you would add together the number of rooms filled each night, divide that number by seven days, and then divide the resulting number by the total number of rooms you have to rent. Do.
Demand is strong, so it will look like this for the foreseeable future, given that it is expected to rise from 65.4 percent in 2015 and 2016 to 65.5 percent this year and decline to just 65.3 percent the following year.
At the session, “not all markets are created equal,” Patrick Mayock, STR’s senior director of research, development, and education, explained that occupancy in metro markets remains very strong, with the top 25 being those with the most supply growth. happened. over the past 12 months.
But occupancy has peaked in the 65-percent range across the country. Demand also leans towards the holiday, which is price sensitive. Still, Height confirmed that “the fundamentals are in place for a very healthy industry in terms of growth for the next two years, barring any Black Swan event that can’t be expected.” credit card processing
challenges and changes
But not all growth is proving beneficial for the industry. Mayock said the increase in supply in urban markets includes enough new selective-service properties to reduce the prospects for Revpar growth in traditionally high-Revpar markets. Labor costs have climbed 23.8 percent since 2008, outpacing both RevPAR and ADR gains, the latter of which increased by 9.3 percent over the same period.
Hit said the issue could pose further challenges for the industry in the next five years and could force hotels towards greater efficiency and greater productivity while reducing costs.
Exactly how those reforms go about remains to be seen, but in his keynote address, Frits van Paschen, former CEO of Starwood Hotels & Resorts, suggested that the hotel industry not only embrace change but own it.
“People hate change, but I think it’s an illusion,” he said. “People will accept change if they feel they have decision-making power and we need to make sure that we do not make our organizations the recipients of change, but if we are going to avoid a world of disruption. Change agent.”
