If you have been working or learning about SEO for a while, you must have heard the terms on-page and off-page SEO multiple times by now. Have you wondered what they actually mean and how they work?
In this blog, we will tell you all the basics about on-page SEO and how it works for businesses so you can also work on it and make your on-site SEO strong.
Before understanding on-page, getting a basic idea of SEO is important. It is an abbreviation for Search Engine Optimization and is a marketing tool that enables businesses to gain organic traffic on their sites. On-page SEO is a practice that involves optimising the content on the website to get organic traffic from the search engine. On-page SEO is completely different from off-page SEO, which consists of optimising content outside the website. Both on-page and off-page SEO are two of the significant ranking factors in SEO.
The following are the things that can make on-page SEO work for your business.
Keywords are an essential part of SEO services. You cannot rank higher on Google without having relevant keywords on your website and content. Content creators often think that keyword stuffing can help them rank higher on Google, which is far from the truth. Google puts user experience the priority, and you cannot rank higher without providing valuable content to your customers. If your keywords are not relevant to the nature of your business and are hard to follow for the users, it will affect your ranking on Google.
Content is the King when it comes to SEO. You will never see a website get ranked at the top without having good content for the users. As we said, Google gives the most importance to user experience, and this is why posting quality content on your website is essential if you want to rank higher on Google. Content also matters for off-page SEO, but the goal for both types of content is different. Content for off-page SEO is generally created to gain credibility, and content for on-page SEO is to give users the result of their queries and rank your website higher.
Some business owners often ignore this factor, but internal linking is as essential as any other ranking factor for SEO. It is done by linking one page of your website with another, so users also find it easier to reach different pages on your website. This also tells Google that you have linked your content together, and users are finding it helpful. So make sure you link your pages whenever you can.
There are many more factors in optimising a page on your website than we mentioned above. You need to have all the factors in control, and as a business owner, you might find it difficult to get time to do that. To help you with this, agencies offer their SEO services so you can shift your focus completely to running the business while the agency takes care of your SEO-related concerns.
Reach out to Trajital and let them help you optimise your website for on-page SEO. Their expert marketers are passionate about marketing and will ensure that your website gets ranked as high as possible.