Executing a well-formulated and thorough mobile app development company strategy can be tough. However, coming up with an idea solely is not enough nowadays.
The world of mobile app development companies is by far competitive. If you’re not prepared to face it or to get your android application developed in the right way, it can bring dispiriting and brand-damaging experience to be later taken as a pretty costly affair. These are the key steps you need to follow while building a mobile app.
Android Application Development Idea
Table of Contents
Decide on what kind of mobile app you’d like to build. Find the app you like, think of its features that appeal to you, and the ways this app can be improved.
Some mobile app developers suggest ‘writing an essay, meaning that expressing your ideas in the written form will help you to shape the idea and nail it down better. Be as precise as you can.
Market Research
Profoundly research the global market and its current offerings. This is done to find a gap your mobile app can potentially fill and thus provide a solution to the issue your competitor’s users face. Learn about your competitors, their strengths and weaknesses, and their strategy. Make sure you know your target audience.
Basic Features
Choose the basic features that your MVP should have. Answer the following questions:
- Which business goals will it help you reach?
- What will be your mobile app functionality?
- Who will use your app: ordinal user, administrator, or tech support?
- Why will people want to use your app?
- What will be your target audience?
Prototyping Android Application
Create mockups of your app’s screens and present the way they’re connected. This will help to ensure that the navigation is smooth and clear. Hire a designer for help or make it yourself using some online resources designed for this purpose.
iOS or Android?
Both iOS and Android app development deserve attention. However, nowadays, Android apps dominate the market. The main benefits of the Android app development market are that there’re smartphones at every price, its apps are more customizable, there’s an actual file system, 100+ available languages, monthly security updates, etc. On the other side, the iOS app market is more quality-driven; it has better retail support, apps have no bloatware, there’s biometric authentication and more.
Native or Hybrid?
Choosing between native and hybrid mobile app development will affect further app development and maintenance. The key difference between a native and a hybrid app is in the languages they are built-in, the budget, and the purpose of the project.
Native apps are considered to be faster and more reliable when it deals with UX; however, hybrid apps are beneficial in terms of providing a single code base, cost, and time efficiency.
Analyze the pros and cons of each development path and decide which suits your project best.
Monetization
Decide on the mobile app monetization options:
- freemium apps (free to download, but advanced features require purchase);
- premium apps (purchasing the app from the store is needed);
- in-app purchases or ads;
- subscriptions;
- sponsorships (this option becomes possible once you reach a specified user base volume).
Right Development Approach
As discussed earlier, the development approach of every mobile application is a lot different from others based on its purpose and requirements. Companies must provide the right set of requirements to develop the app accordingly. There are a lot of development frameworks to choose from, so at times, when the requirements are not shared well, developers end up choosing the wrong framework. This adds up to work for the mobile application development chosen to test the app one final time.
Engaging and Trendy Appearance
A lot of people accept or reject mobile applications based on their appearance. Developers are aware of this fact, so they invest a lot of time thinking and developing an application with an engaging experience. However, at times, they overdo the whole “good appearance,” and it ends up cluttered with a lot of text, colors, images, and options making the user flee away.
Low Budget Offered
Although companies love having a mobile application, they do not like the idea of spending a lot of money on it. While the developers come with great views and need $3,000 to $150,000 to bring it to life, they are not offered even half of it at times. Unfortunately, this is a sad reality that many mobile application developers have to accomplish their tasks at a low budget as well.
Launch
It’s highly important to attract an audience before the app launch. Create an official app page and keep providing some information about app features, planned updates, previews, design solutions, etc. It’ll help to collect users’ feedback, learn what features your users don’t really need and do some redesigning in case some features are confusing.
Mind that the majority of mobile apps are found through organic search preplan your app store optimization: provide an app description, keywords, screenshots, and preview video. Keep introducing new features.
Mobile App Market Now
Over time, mobile app development has become one of the main revenue streams for the digital industry. The Sensor Tower Q2 2020 app report shows the mobile app ecosystem has grown unprecedentedly. App downloads have reached 37.8 billion globally. Due to COVID-19, Health & Fitness, Business, Social Networking, Games, and Education fields are now thriving while the popularity of Sports, Navigation, and Travel apps is declining.
Meanwhile, If you have any requirements or questions related to software development, then you can connect with our tech ninjas today.
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