How to choose the right SEO agency to boost your business?


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When you want to choose your SEO agency, you tend to rely on its reputation. But there are important questions to ask, and pitfalls to avoid. I share advice for you to choose the SEO agency or consultant that suits you best and that will optimize your site and its SEO as you want.

A cosmetic surgery clinic will work a priori with a consultant while a bank will prefer to be accompanied by a large agency. What are the differences? How to make the right choice?

If you want to use a consultant, ask for your diagnosis without obligation.

SEO agency or independent consultant

Whether you want to work with an independent consultant or an international digital agency, it is important to understand how a referencing service works. If you want to improve your visibility for many years, the choice is critical. It can be an essential element for the development of your business. The method will allow you to make the best choice.

How to choose the right SEO agency?

Example: a cosmetic surgery clinic wants to attract more customers

Do you think that a cosmetic surgery practice in the Lieges region should select its SEO agency as would a fitness center in Lille or a real estate agency in Brussels?

In the field of cosmetic surgery, when we talk about web marketing, content creation is essential. You have to reassure your potential patients, show them your expertise, and present case studies.

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Aesthetic medicine is divided into a multitude of specialties. From facelift to rhinoplasty through breast surgery, the range is wide. Should your SEO content production be set up by a full team, or rather by a single person who will immerse themselves in your profession?

Asking why using an SEO agency rather than an SEO expert or a global strategy agency therefore makes sense. Also think: do you need local SEO or an international advertising campaign?

In cosmetic surgery, even for a small intervention, anxiety is often present. The fact of appearing in the first results gives credibility. The patient is then more inclined to make an appointment.

Moreover, in this case, strengthening its visibility with paid referencing makes perfect sense.

If you’re still wondering whether it’s worth working with one over the other, find out the advantages and disadvantages of an SEO agency and an SEO consultant.

Don’t believe that good SEO comes from a magic formula

SEO is misunderstood and sometimes believed to be black magic. Agencies sometimes misuse this belief. But that magic doesn’t exist, even though black hat SEO is still alive and well.

  • If you are told:
  • we perfectly master the Google algorithm,
  • we have never had the slightest penalty, because we know how to bypass Google Panda and Google Penguin in 100% of cases,
  • our web referencing techniques are secret, or are officially registered,
  • my best friend works at Google, in Dublin, he keeps me informed of any developments,
  • You can run away.

If you ask a web marketing agency how their work is going and they tell you that they can’t tell you that are a bad sign. There is no proprietary process. In fact, Google referencing is something quite open, because the engine tries to counter any attempt at trickery.


andrew

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