If you want to create a logo design to boost your brand whether your brand name is too long or difficult to remember, you should go for the tricky lettermark style.
Lettermark is a type of logo style that uses text to make a unique typographic mark for your business. This style is also known as monogram focuses the name down to memorable parts. For example, IBM is a lettermark logo of International Business Machines Corporation, but you probably refer to IBM as IBM only, rather than International Business Machines, right? This type of logo is very popular in rebranding promotions for companies with names or acronyms.
So, how can a company’s name or acronyms be turned into a powerful lettermark? Is this question leaving you scratching your heads? Well, you don’t have to worry anymore! Here are a few business logo ideas that will help you in creating a great lettermark design.
Sketch Your Concept: By sketching your concept before designing the lettermark for your business, you can find many ways to make interesting shapes and styles out of the letters, or possibly turn them into a pictogram that exhibits your business values and shows your audience who you really are and what you do? Also, you need to focus on your logo’s legibility and readability to make it your business’s perfect identity. If your business’s lettermark has no readability, it can have a wrong effect on your business. So, you need to focus on your logo’s uniqueness and readability both.
Here are some logo design ideas:
Choose a font
The font of your logo is essential for your business’s image. So, choosing the font according to your concept is a very important thing that you should keep in your mind while creating your lettermark. Just type the letters and then turn them into attractive shapes or outlines as you want to represent your brand.
Improve, improve, and improve
If you want the best logo design at the end, you need to refine a lot until your lettermark has a nice balance and everything looks perfect. To start refining, treat every element of your business’s lettermark as a separate design component. If you do so, then you can make your logo more clean, relevant, and memorable.
Apply brand colors
Color is an element that can’t be ignored by designers at any stage of designing a lettermark. Whether you want to create a logo for a company or to rebrand some campaigns, color plays a significant role. Colors of logo styles evoke our emotions, and different colors have different meanings. But, you just can’t use your favorite colors everywhere. In order to make a more powerful impression with your logo, it should be designed around the colors of your brand. For example, McDonald’s theme colors are orange and red, so imagine if their logo was in green or black!
With the tips mentioned above, you can take a lettermark logo design inspiration for your business. However, designing a stylish lettermark is not child’s play. So, you need to get in touch with professionals who design attractive and unique lettermarks for your business.
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