How to Improve the Usability of Healthcare Website Design


healthcare web design

There are several ways to improve the usability of your healthcare website. Your CMS should offer responsive forms, which allow patients to fill out important medical information while they’re on the go. Interactive call-to-action buttons are helpful for patients to take action – they can schedule an appointment, request a referral, or fill a prescription. Your CMS should also make it easy for patients to submit their health information via mobile. In addition to incorporating CMS features, you should consider ADA compliance.

Simple web design

Whether you are an acupuncturist or a dentist, a simple healthcare web design can be a great way to attract patients to your practice. A healthcare website shouldn’t be overly busy and reflect outdated design trends. Many healthcare websites are cluttered, including the homepage, testimonials, and contact information. They also have hard-to-read fonts and outdated color schemes. Many visitors will give up on your website if they can’t find what they’re looking for quickly.

Eye-catching animations

Animated elements in healthcare website design can be a powerful tool in capturing the attention of users. However, you must consider a few things to design effective animations. First, you must decide on the goal, frequency, and mechanics of the animation. In the case of the healthcare industry, a Senior User Experience Specialist with Nielsen Norman Group (NN/g) provides guidance. She conducts independent research and regularly leads training courses on UX and psychology. Combined with her extensive experience in front-end web development, Aurora Harley creates effective designs that balance business with technical requirements.

Clear calls-to-action buttons

Putting clear calls-to-action buttons on healthcare websites can help drive engagement. For instance, having an online booking option can help prospective patients make an appointment in minutes, and is increasingly preferred to phone conversations. Additionally, other contact buttons can be placed on a healthcare website to allow patients to contact a provider on their mobile device. Regardless of which method patients choose, making the call to the provider easy will ensure a higher level of satisfaction for both parties.

ADA compliance

ADA compliance is essential for healthcare website design. Not only must your website design be user-friendly, but it should also be accessible to people with disabilities. The WCAG (Web Content Accessibility Guidelines) sets standards for accessibility, ensuring that visitors with disabilities can find the information they need quickly and easily. Following the WCAG standards will not only reduce frustration, errors, and learning curves, but it will also future-proof your medical practice.

Patient portals

There are many advantages of using patient portals in healthcare website design. For one, they help patients find their way around the site quickly. A recent survey found that 81% of consumers are dissatisfied with their health care experience. Patient portals offer healthcare marketers a way to change the status quo. They can help patients make an appointment faster by providing key information in a quick and easy manner. Moreover, patients can access up-to-date patient information and fill out online forms.


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