Considering that an average user spends around 19.6 hours a month on TikTok, it seems like a good time to ask yourself how to earn money on TikTok. That is, can you generate income with this video platform?
Tips to know before everything
Table of Contents
Having an account with many views and interactions is the first step to being able to earn income from this platform. For this reason, we share some tips with which success will not be long in coming.
- Spend time on your profile, from the photo to the biography.
- Follow the trends of the moment. Join the challenges, and use the most popular TikTok hashtags and songs.
- Keep your account up to date and be active in your community.
- Take care of the technical details. Correctly use lighting, effects, and transitions.
- Create unique content. The key is to make fabulous videos that stand out for their originality. Tools like FlexClip can help you create stunning videos with its templates.
How to make money on TikTok?
The way TikTok’s algorithm is designed, every user has a chance to be seen. From there, it depends on the quality of the content and the preferences of each one that reaches a larger audience.
Here are 5 ways to start making money with TikTok. Choose the one that best suits you and remember that the more successful you are on the platform, the more opportunities you will have to generate income.
Promote a business or project.
We begin this list of how to earn money on TikTok by giving you a piece of information that, if you didn’t have, you’re going to love it!
Since February 2020, TikTok has allowed its users to include links in their profiles. This functionality is ideal for those who have an online store and see this social network as an opportunity to drive traffic to their website.
While TikTok became popular as an app for creating and sharing funny videos, over time, it also became a great platform for promoting products and services.
All these are thanks to its multiple functions that facilitate the creation of original and spontaneous videos that connect with the youngest audience.
If you want to earn money and expand your business, grow your audience, and include a link in the biography that derives all that traffic to your store is the option for you.
Join the Creators Fund.
If creating content is your thing, you have to know about the TikTok Creator Fund, an initiative that allows the most popular users to earn money directly with the platform.
This was created to provide monetary opportunities to those who make the network grow with their content.
The funds started with a figure of 200 million dollars; it was later expanded to one billion for the United States and twice that amount for creators in the rest of the world.
Which are the requirements? Having a minimum of 10,000 followers and 100,000 visits (in the last 30 days) is necessary. And most importantly, live in one of the countries where the fund is available (the United States and all of Europe).
As you can see, when asked how to earn money on TikTok, if you meet the requirements, this modality hits the spot!
Get sponsorships or do live broadcasts.
You can earn money on TikTok through sponsors or sponsors, in addition, to live or live broadcasts.
Those who already have a significant number of followers and views can directly engage with brands and create content to promote their products. In this way, through an agreement, they can determine how much TikTok pays.
For influencer marketing, brands generally take into account the popularity of the user, the engagement ratio (the sum of Likes, Comments, and other interactions; divided by the number of views), and the interests of the followers of the profile (they look for what they want). These fit with those of your target audience ).
According to each company’s strategy, they can look for influencers with a large audience or go for niche micro-influencers.
With this in mind and with the idea of serving as a bridge to connect brands and creators, the platform created the Tiktok Creator Marketplace.
Another showcase window for creators allows advertisers to find the perfect influencer for their brand based on their own statistics.
For creators with a large audience, there is the option of doing live or live broadcasts. Through this feature, TikTok allows influencers to monetize their presence on the platform through virtual gifts from their followers.
Users can purchase coins and, during these live streams, redeem them for gifts for their favorite creators as a thank-you for their content.
These gifts later become diamonds that each creator can withdraw in exchange for monetary compensation.
The function of broadcasting lives and receiving gifts are available to all users with more than 1,000 followers on the platform. However, it is not active in all regions. In Argentina, for example, this option is not currently unlocked.
Watch videos or invite friends.
If you thought that earning money with TikTok was only possible as an influencer, you still have a lot to learn about how to earn money on TikTok! TikTok Bonus features allow you to generate income by inviting friends or watching several minutes of video per day.
Does TikTok pay to watch videos? Yes, whenever available, TikTok Bonus allows you to earn daily coins for watching up to 25 minutes of video per day.
These can then be redeemed for real money and sent to Paypal or a bank account.
The same happens with the points that are earned with each new user who downloads the application and joins the platform from a referral code.
It was available in Argentina, but currently, it works only in Mexico and some European countries.
Give classes or courses.
Teaching others how to improve their content through classes or tutorials is another very popular way to earn money with this app. If you are already a TikTok expert, you can even use your knowledge and experience to offer courses or consultancies.
You can, for example, share knowledge in editing, lighting, or video or offer advisory services to brands that are just starting to use this social network.
Now that you know everything about how to make money with TikTok, it’s time to try the different options and choose the one that best suits your profile.
Whether you are a new user of the platform or a professional TikToker, there are multiple ways, and the important thing is to be patient and invest the necessary time to create quality content so that your profile is successful.