Amine is a tech entrepreneur and writer. He is currently the CEO of IronMonk Solutions.
There’s no doubt that we are seeing a surge in digital business and digital marketing needs from businesses that are not necessarily operating online. This is especially true when potential clients are millennials and Gen-Zers, as they are likely connected to social apps and digital environments in greater numbers than their older peers.
So, how can you successfully take advantage of the trend of digital marketing? Let’s have a look at what it takes to succeed as a digital marketing entrepreneur. To succeed, you should pay attention to the following aspects of digital marketing.
• Social media presence.
• Pay-per-click (PPC).
• Email marketing.
• Google-friendly website.
As a digital marketing business owner of over two decades, I have a lot of experience to lean on in these respects. Let me take you through each of these important channels to help bring you up to speed on the basics of digital marketing entrepreneurship.
Search engine optimization (SEO) is one of the best free tools you can use in digital marketing. SEO can help you drive organic traffic to your websites, create more leads and generate new clients. What you need to know about SEO in 2022 is that it is becoming more and more competitive. Also Read: Logo Design
Thousands of websites are optimized for Google’s PageRank algorithm to appear as high up on the search results list as possible. Many companies are targeting the same words, creating a tougher environment for ranking your content at the top. So, use online keyword research tools to research keywords you can target that have a low difficulty. Basically, you should look for keywords that don’t have so much coverage.
You can also use online tools to help monitor the traffic your site receives and to find keywords and topics that you can target. There are many tools you can pay to use, or you can use Google Analytics, which offers a free version.
Social Media Presence
Social media is also a very valuable tool and will likely become more central to any digital marketing business as time goes by. Data from Statista shows that there are 3.78 billion social network users globally, and the largest social media ad market is in the United States.
Having a strong social media presence is, therefore, a must to help grow your digital marketing business while keeping in touch with customers and building customer loyalty. Social media can help you create brand awareness and give your customers a better overall experience.
This digital marketing tool has the following advantages for your clients and leads.
• Quick interactions for feedback and answers to questions.
• Easy access to your brand’s services and products.
• Social engagements with your business brand.
PPC digital marketing allows you to get your brand, services and products at the top of Google’s search page with the use of paid ads. Every time a user clicks on your ad, they are redirected to your page, and you are charged a fee.
Using a PPC marketing tool allows you to grow brand awareness and attract new leads. PPC marketing tools allow you to track the performance of your ads. This allows you to calculate your return on investment, as you can see how many clicks turn into sales.
These tools also allow you to choose which geographic location you want your ads to appear in, what time of the day they’ll appear and the amount of cash you wish to spend for a given period.
Email marketing is another important part of any digital marketing campaign. It may not bring the wide impact social media can create, but it is still an important tool. You can use email campaigns to create brand awareness, nurture leads and connect with active users from your website.
Various companies offer solutions for entrepreneurs to manage, construct and send their emails. You will need to investigate which service would work best for your digital marketing business. They often offer very different features with different target audiences. So, you will need to find the best match for your needs.
Google Friendly Website
Nowadays, just about every business, even a local brick-and-mortar store, has a website. This is good, as they are all potential clients of a digital marketer. But how do we get people searching on the internet to find them?
Google took around 85.5% of the desktop market share of internet search engines as of January 2022, according to Statista data. So, it is fundamental that your website is Google-friendly. When you run a digital marketing business, having a website that can rank as high as possible in a Google search is central to success.
Make sure the website loads quickly and is safe to use. If you are getting started, pick a website builder that has a secure and reliable hosting service. Improve the website’s performance with appropriate SEO tweaks to make it more attractive for Google’s algorithm.
If possible, add videos to the website. For example, you can add videos explaining what the company does and its services. The Google ranking algorithm also takes into account the number of time users spend on your website. Therefore, adding a short video of a few minutes in length can improve the website’s ranking if people spend time watching the video.
The digital marketing business is a great area to work in for various reasons. You have a potentially global reach. The power of the internet is that you are only as far away as the time it takes data to reach your clients. It is extremely cost-effective; with small amounts of money, you can get started and progress toward making your initial revenue.
Monitoring results could not be easier, as everything is digitalized. You know exactly what you put in and exactly what you get out of every action and investment. Digital marketing can have a great and verifiable impact on any business and can help it build a network of repeat customers.
Forbes Communications Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?