Ask any top SEO company India, and they’ll tell you that SEO best practices are constantly going through changes and updates. In 2022 alone, Google enforced a number of updates in their search engine algorithm, such as the Page Experience and Link Spam updates.
Of course, if you’re a brand already focussing on these things, running your SEO campaign can feel like trying to build a house on shifting sand. This is where you might want to start considering partnering with a top SEO company India to keep up with the latest trends on the SEO block.
Why Change Things Up
Google is easily the most used search engine in the country today – 99.68% of users on search engines go straight to Google in India! And most users begin their shopping searches on the internet.
Between fact #1 and fact #2, the top SEO company can clearly see that the priorities for any business or brand are clear: rank well on Google, and you’ll have a steady stream of traffic flowing into your business. More traffic, more conversions, more sales!
The tricky part comes in when you start needing to set time and money aside to make changes to your SEO campaign. We all know SEO is for the long haul, but when Google keeps changing its algorithms, you must move with the times too! Enter: top SEO company India.
The top SEO company India is already in the business of keeping an eye out on the horizon for the latest SEO updates. When you partner with a top SEO company India, you pass off all that time and painstaking research to the experts who already know what they are doing.
New Year Resolutions: Set Your Goals
As the top SEO company India can tell you before you can get right to the tweaking part of your SEO strategy, the first thing to do while planning an effective SEO campaign in 2023 is to chart out exactly what success means to you. Get those dusty files from the last year out and start looking at your metrics to figure out where you have room to grow.
A top SEO company India can help you set realistic and achievable goals while also identifying where you’re already doing well and what could stand to get better. These metrics include:
- Click-through rate, or CTR: the rate at which users find and click through to your page using search engines
- Your organic traffic: how many people naturally find you on the internet through a search engine
- SERP ranking: how high you rank in search engine result pages or SERPs
Even if your SEO strategy is pitch-perfect, chances are you have things you can do to do better. You might have a great ranking, but maybe your CTR has taken a sudden dip in the last few months. A top SEO company India can not only help you identify these spots and find you fixes, but they’ll also be able to predict how changes will affect your strategy and pre-emptively offer fixes.
Take a Peek at Your Competitors
SEO is ultimately a competition: you rank well, get more reach, and earn more users by beating your competitors to the punch. One of the most important ways of doing that is, well, to partner with the top SEO company India.
A top SEO company India will get down in the muck with you and perform comprehensive competitor research for you on a diverse range of metrics. Once you know what is working – and not working – for them, you can devise strategies to either beat them at their own game or do something entirely different.
Keep Creating Great Content
The top SEO company India all understand that Google’s search engines have one primary goal that trumps all else: bring great content to its searchers. When you align yourself with this goal, you’re all but guaranteed to shoot up in SERP rankings. As a company, this means providing valuable and up-to-date content in an accessible form and clear language.
While creating a dynamic and compelling content calendar is a great way to do this, that is easier said than done. After all, how do you figure out what information your users are looking for? How do you keep variety – the spice of content – in your niche?
Enter: a top SEO company India. With comprehensive and detailed keyword research, a top SEO company India can tell you exactly what your users are looking for, which, in turn, lets you tailor your content to them! They can also help you create and present this content in a way that hits all the right notes with your target audience.
The Need for Speed
The old days of dial-up internet are long gone. These days, if a site takes more than a few seconds to load, people will simply go away and look for their content fix elsewhere. Google understands this and prioritises speedy loading times, pages that are designed to load well and remain responsive to user input.
This trend in SEO isn’t going away anytime soon: Google will likely continue to prioritise and rank higher those websites that work efficiently for the user and play well on mobile and tablet devices. A top SEO company India knows precisely the right fixes to ensure that your site is up and running smoothly at all times.
SEO is a long-term commitment, but when you choose to take the leap, you get to reap the rewards in the long term as well! When you partner with a top SEO company India like AdLift, you get industry expertise tailored to your brand so you can dance in step and tune with SEO best practices and bring in the new year with a bang!