Packaging is an important role of any product. It should be designed keeping marketing trends in mind. This is if you want to stand out in front of the competition. Food products need special packaging. This is because they are sensitive. They have to remain fresh and safe from any harmful chemicals. The boxes should also be designed well so that they draw the eyes of customers who will think about making a purchase.
The following are tips on how to design trendy custom food boxes:
· Get Packaging Material that is Safe for the Food
When you visit a packaging supplier you will see that they have many material options which you can choose from. With food, the material for the boxes is very important. You have to select one which will not harm the food and people’s health. Some plastics have chemicals that are not good for health. For food items, you can think about getting boxes made from cardboard, corrugated cardboard, Kraft. You will be satisfied that you are giving consumers something that is not bad for their health. Some consumers look carefully at the packaging material used to package food.
The above materials are good for the environment. You can show customers that you care about the health of the environment and also the health of customers. You will attract the eyes of environmentally conscious customers. The materials will also allow the food item to remain fresh for more time.
· Right Size Box
The box has to be the right size. You should not give the wrong expectation of the product to consumers. If the box is big you will be wasting money on extra material. Shipping costs will be more as well. The food will not be safe inside. For example, if the cake is put in a box that is too large, it can lead to the cake moving and getting damaged. No one likes getting a cake like this. A box that is too small will result in the icing on the cake getting stuck to it. A cake this will not look good. This is why you need to measure the product and get the accurate size of box. It will help keep the safety of the product inside.
· Consumer-Oriented Packaging
When figuring out the design of custom food boxes, keep in mind the customer base. You need to make boxes that they will be drawn towards. You will have to observe who your customers are. It is important to know their gender, age, geographical location, shopping habits, etc. These details will help you make a design that the right customers will be allured towards.For example, if you are selling cereal for kids you will choose to have bright colors and popular cartoon characters printed on the packaging. It will state details that will encourage parents to buy the cereal. If the food is bakery items mostly catered to ladies, the packaging will be decent and sophisticated. It can have soft colors that look chic.
· Details are Important
Consumers need to know some details about the food before they buy it. It is not practical to have a sales representative always present to explain what the product is. Food packaging is important here. It can tell the important details of the item. With food, you will have to tell its ingredients, nutritional information, manufacturing and expiry dates, warnings, how to store and use, how to cook, quantity, etc. The ingredients are very important as they help people know whether the product will be good for their health. You can include a recipe that uses the food product if this is applicable. It makes the packaging attractive.
· Special Points about the Food
Use food boxes to encourage people to try out your product rather than that of the competition. There is many competition in the food industry due to the popularity of the products here. Everyone buys food to survive. It is necessary to create boxes that will stand out. Include points on the packaging that will make shoppers want to pick your brand. If your product has natural ingredients, state this. They may have certain ingredients that are good for their health. The food item may be perfect for those on a diet. If there any deals mention them on the boxes.
These encourage people to make purchases. Any information that you decide to add to the packaging should be included in a good font. The font should be readable. The font must be attractive. Select a good color for it. Do not include too many details so that the packaging is confusing. Only add the points that are needed.
· Let the Brand be Known
Food packaging should increase brand awareness. To do this you will have to include a brand logo on all of your products. The logo should be one that can be easily remembere. It will help customers recognize which products are from your business. Also include the physical address, contact number, email address, social media links, etc. of the brand. The details are important and help one contact the business if they want to buy more stuff. They can get to know more about it when they visit its ecommerce website. Sales can occur here as well.
Custom food boxes designe well can increase sales and profits for a business. You need to research very carefully before making these boxes. Know who your customer want is and what they want from packaging. Choose good packaging material that will keep the food safe. The boxes should remain strong and in one shape so that they do not harm the food in any way. Look at what is trending when it comes to packaging in the food industry. You will get some helpful ideas from here which can be use to create a unique packaging design.