Matcha Market Overview by Industry Chain Information, Upstream Raw Materials & Downstream Industry


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The global matcha market size was USD 2.75 billion in 2021 and is expected to register a revenue CAGR of 10.9% during the forecast period, according to latest analysis by Emergen Research. Market revenue growth is primarily driven by factors such as increasing health and wellness awareness among people. The market for superfoods is mostly driven by health and wellbeing, but emphasis is now more on advantages of mental health compared to physical health. For instance, matcha is becoming more and more popular as it is a superfood known to have a calming impact superior to that of coffee without jitteriness, spikes, and crashes typically associated with caffeine. Moreover, demand for matcha among health-conscious consumers and tea aficionados is expected to increase at a rapid rate, driving market revenue growth during the forecast period.

The recent study on the Matcha market aims at illuminating the performance of the Matcha industry for the forecast period 2020 to 2028. Importantly the research digs deep into the competitive landscape where major vendors and new entrants are trying to keep up with the cut-throat competition worldwide. A thorough analysis of how technology is influencing the developments in the Matcha market forms an important part of the overall research.

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 The leading market contenders listed in the report are:

The AOI Tea Company, aiya-THE TEA, Nestlé, Tata Global Beverages Ltd, Unilever, ITO EN, LTD., Marukyu-Koyamaen, Encha, Tenzo Tea Inc., Green Foods Corporation, and Hain Celestial

Key reasons to buy the Global Matcha Market report:

  1. It offers a detailed account of the end-use applications of the products services offered by this industry.
  2. The latest report comprehensively studies the global Matcha market size and provides useful inference on numerous aspects of the market, such as the current business trends, market share, product offerings, and product share.
  3. The report offers an insightful analysis of the regional outlook of the market.
  4. The report holistically covers the latest developments taking place in this industry. Therefore, it lists the most effective business strategies implemented by the market rivals for ideal business expansion.

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 Market Segmentations of the Matcha Market

  • Source Type Outlook (Revenue, USD Billion; 2019-2030)
    • Natural
    • Conventional
  • Grade Type Outlook (Revenue, USD Billion; 2019-2030)
    • Ceremonial
    • Classic
    • Café
    • Culinary
  • Application Outlook (Revenue, USD Billion; 2019-2030)
    • Regular Tea
    • Matcha Beverages
    • Food
    • Personal Care
    • Others

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 Regional Outlook of the Matcha Market

The global Matcha market has been categorized into several important geographical regions, including North America, Europe, Asia Pacific, Latin America, and Middle East Africa. In this section, authors of the report have studied the presence of the global Matcha market across major geographies. Moreover, the estimated market share, market size, revenue contribution, sales network and distribution channel, and other crucial elements of each regional segment have been detailed in the report.

The research provides answers to the following key questions:

  • What will be the growth rate of the Matcha market for the forecast period, 2020 to 2030? What will be the market size and the share occupied by the prominent vendors by the estimated period?
  • What are challenges and threats faced by the prominent vendors operating in the Matcha market?
  • Who are the prominent vendors and what has been their business strategy so far to maintain a competitive edge over their competitors?
  • What are the past, present and emerging trends likely to influence the growth rate of the Matcha market for the forecast period, 2022 to 2030?
  • What are the opportunities prominent vendors can bank on to generate more profits during the estimated period?

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