Facebook has introduced Meta Business Manager, formerly known as Facebook Business Suite, to help you manage multiple pages and ad accounts from one platform. The tool lets you track ad spend, engagement, and more.
This tool allows you to operate your company’s online pages, ad accounts, and firm assets in one place. You can even link private accounts and use a two-factor authentication process to keep your data safe.
Features
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Meta Business Manager (formerly Facebook Business Suite) is a social media management tool that allows you to manage multiple Facebook pages and Instagram accounts from one interface. It offers a range of tools for creating ads, managing content and analyzing data.
To use it, you need to create an account with a business email. This email will be used to verify your account and provide you with access to all of the Business settings.
Another benefit of using Business Manager is that you can keep all of your advertising data consolidated and easily accessible in one place. This will speed up your processes and increase ad performance.
Despite these benefits, Meta Business Suite does have some problems that can make it difficult to navigate. Its menus can be confusing and its functionality isn’t always reliable.
Pricing
Meta Business Manager is an all-in-one tool that gives you access to Facebook and Instagram pages, Meta pixels, and Ad accounts. It also lets you track multiple clients’ ads and pages, create reports, and manage all your social media needs.
The platform allows you to assign different permissions to various employees, agencies, and other businesses quickly and easily. This feature is particularly helpful for firms that frequently change their staff.
In addition, Business Suite allows you to add ad account IDs in one click. This makes it easier to connect all your ad accounts and make sure they are all connected to the right business account.
As part of its ongoing effort to improve brand safety, Meta is testing a content-based inventory filter for Facebook feeds. This is aimed at improving suitability and brand safety tools and will be broadly available in early 2023.
Availability
Meta Business Manager is a powerful tool for managing your Facebook Pages and ads. It allows you to give different people access and assign them roles within the platform, making it easy for you to keep track of all your assets.
The platform is available to any business that has a Facebook Page and ad account. It’s also useful for businesses that have multiple branches or pages, as it lets you manage all of your accounts from a single place.
Moreover, it’s also beneficial for agencies and firms that work with external vendors who assist them in running their campaigns. It offers a two-factor authentication process that allows them to grant their collaborators access to the firm’s Facebook business tools in a secure way.
To get started with Business Suite, open it and click Settings in the lower-left corner. In the People tab, click Add People and enter the email addresses of your team members. Once they accept, they’ll be added to your account.
Usability
Despite its many benefits, Meta Business Manager has a few usability issues that can make it difficult to use. For example, it can be confusing to navigate through settings pages and its constantly changing features can leave users frustrated.
In addition, it can be difficult to find helpful resources on the platform. This is especially true if you’re new to using it or only have a small amount of time to devote to learning it.
Meta has a team of dedicated support staff who are aware of its issues and have been working to improve the service. In December, it began offering live chat support for its customers. It also continues to work on improving its user support and guides.
