5 Reasons to Use a Payment Orchestration Platform


Orchestration Platform

While the concept of payments orchestration isn’t a new one, it’s becoming increasingly important as sellers work to keep up with technological advances. As consumer preferences change and providers compete to see who can offer the lowest transaction fees, orchestration will come to the forefront. Here, readers will learn some of the most significant reasons for merchants to consider a payment orchestration platform.

Scalability, Versatility, and Adaptability

E-commerce has globalized most businesses, but it is almost impossible to optimize worldwide payment strategies on just one payment gateway. With BlueSnap, merchants can use multiple providers and handle transactions from checkout to reporting. Contact the company to find out how they can help businesses integrate global and regional providers for optimal acceptance rates and lower costs.

Resiliency, Rerouting, and Redundancy

BlueSnap’s payment orchestration platform offers a nearly fail-safe way to finalize transactions. If a sale fails, the system intelligently and automatically reroutes it to an alternate payment method. With their help, merchants will lose fewer sales and keep customers satisfied.

Simplified Fraud Protection Helps Sellers Beat Scammers

As merchants make the shift toward e-commerce, scammers are also narrowing their focus. In the first six months of 2020, sellers lost more than $30 million to online shopping fraud. The number keeps growing because businesses are always at risk, which means fraud protection has become a greater priority. Without a payment orchestration platform like BlueSnap’s, transactional data is divided among gateways and providers, making it harder to detect fraud. They gather and store data in one place, giving vendors real-time analytics, fraud protection, and transparency.

Futureproofing to Meet Demand Now and Later

Payment’s orchestration is in demand in various industries, and that demand isn’t going anywhere—so sellers need to think in the long term. While numerous strategies offer temporary increases in profitability and revenue, payments orchestration is about the big picture. BlueSnap’s platform makes it easier for businesses to prepare, adapt, and plan for a fast-changing landscape.

A Direct Customer Journey Equals More Conversions

This is one of the biggest advantages of payments orchestration. By simplifying the payment process, it removes most barriers to the completion of transactions. The platform’s flexible nature, as well as the ability to use multiple payment methods, helps sellers meet customers’ expectations and increase sales.

Faster Checkout and Happier Customers

Of all parts of the online shopping experience, checkout is one of the biggest sources of controversy for sellers. A major benefit of payments orchestration is that it streamlines the checkout process, allowing merchants to give customers the payment options and methods they prefer.

Payments Orchestration is a Great Option for Sellers Around the World

By choosing payment orchestration strategies, merchants can quickly leverage capabilities and take advantage of everything the online marketplace has to offer. The platform’s scalability, futureproofing, and simplification make it a must-have for sellers in every country. To learn how BlueSnap’s platform can help merchants keep more profits in their pockets, fill out the online form or call to talk to one of their friendly and knowledgeable team members.


Shafie SEO

SEO Blogger

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