Influencers with 100,000 fans or fewer are classified as micro-influencers. That is the topic we will be discussing here. Micro-influencers are approached by brands and businesses that are just getting started and want to catch people’s interest. Micro-influencers work with brands that have a specific product to sell.
Micro-influencers are a subset of mid-tier influencers. These leaders have a following of 50,000 to 100,000 people. Many companies consider them micro-influencers, while others consider them mid-tier influencers.
Is bigger always better? Effect of micro-influencer follower count
A lot of people are still under the assumption that the more followers an influencer has, the better they are for the brand. That is not the case. More followers do not translate as more sales for the brand.
For example, a brand specializing in herbal hair oil must contact only those micro-influencers with a niche audience of herbal product lovers. They will reach a broader audience range if they hire a celebrity or mega influencer with millions of followers for brand promotion. But that audience won’t necessarily convert as customers.
Whereas a micro-influencer that continuously promotes herbal products has developed trust among their followers. Therefore the chances of their followers buying the products are much more than in any extensive celebrity collaboration. There is indeed strength in numbers but also immense strength in authenticity. Small influencers provide that authenticity.
So, if you are a brand that targets a particular class of people, you know where to look for brand collaborations.
Perks of becoming a micro-influencer
Micro-influencers are winning the game of authenticity. They are highly relatable due to their ‘authenticity.’ People believe them because they perceive them to be one of them. Their products are much more apt to sell out than those of their more renowned contemporaries.
Now that you know about the impact of being a micro-influencer, it is time to learn about its many advantages of it. Buckle up because you are in for the ride of your life.
Less stress, more opportunities
Micro-influencers work with less stress. Because they are continually evaluated by millions of people, mega influencers are under constant scrutiny for producing superb and a certain kinds of content.
On the other hand, smaller-scale creators can stay authentic and appreciate their lives while still having a devoted following. They get more leeway with their material because they are less visible to a larger public.
Their content is received with open arms by their followers. Moreover, they can take some time off from social media without incurring any damage to the brand or their image. But if a macro or mega influencer disappears without advanced notice, they may suffer huge losses.
The world is your oyster
Macro; mega influencers are a set mold. There is not much room to maneuver. They get hesitant before taking up new offers. Their audience expects certain content from them and might retaliate when they try something too far from their usual range. For instance, a mega fitness influencer with its whey protein brand might hesitate to collaborate with vegan clean protein brands. Their follower might find it hard to digest.
But this is not the case with micro-influencers; they are still finding their footing and are open to experimenting with different genres.
An affordable option for brands
It is crazy how much a mega influencer charges per post. Celebrities asking $1 million for an Instagram post is a familiar story now. The reality is that not every company can afford such a large advertising budget. Micro-influencers do the same job for a fraction of the amount. Exposure is what their top priority is here, and not the money.
Micro-influencers ask significantly less and guarantee a high response rate on their uploads.
The most popular form for establishing influencer compensation is the aforementioned count. According to social media specialists, an influencer with 10,000 or more followers can charge anywhere from $100 to $150 per post. The remuneration also depends on several other factors, such as engagement rate, consistency, and type of content.
Organic connection with their audience
Micro-influencers engages with their followers regularly through different mediums. It could be through tweets, Instagram, Facebook lives, and TikTok comments. Their interaction is genuine and unscripted. What they say comes from their heart. Followers relate to their innocent honesty and get attached to them. They feel closer to micro-influencers than they do to celebrities and mega-influencers.
Mega influencers have an entourage taking care of their public appearances, outfits, diets, and their script for social media. They have a specific image to uphold at all times. One misstep can sabotage their brand image.
Micro-influencers do not have to worry about creating a mistake. They know their followers like their authenticity and will be with them if and when the influencer trips.
The Last Lines!
That brings us to the end of our blog. We discussed the impact of micro-influencer follower count and how fewer followers are better than millions of followers. We also discussed the benefits of being a small influencer in the digital world.
This is a great time to enter the world of influencers as a brand and budding content creator. All you need to know is your niche and hone it. We are confident you are leaving this article with ample knowledge of small influencers and their ripple effect.