Packing the parcels of your online sales may sound very simple. You just get everything together, put it in a box or courier bag and ship it, right? If you do it that simply, you may be harming your business in the long term. Here are some tips on how to take your online sales to the next level.
What do you need?
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There are a few items you need when you ship online sales. The most important of these are a scale and a tape measure for items that do not fit in the normal messenger bag. Because courier companies work on weight and volumetric size, your packaging drastically affects the shipping cost of your package. Make sure you have the correct dimensions and weight when doing a courier shipment to ensure you do not end up shooting yourself in the foot with courier charges. In addition, it is essential that you have all the necessary packing materials that you will need. If you are shipping fragile items, you need items such as bubble wrap or polystyrene balls to protect the items you are shipping. Nothing will upset a customer like receiving a broken or damaged item – especially if they are in a hurry for the product.
Personalize your packaging
Companies like ATC Dispatching understand the importance of personalizing their packages. ATC Dispatching includes a handwritten note with every package they ship. The tactic works great for online sales that can sometimes feel impersonal. Personalize your packaging; include cute cards or paper that matches your brand or product you sell. Put a note in the package, a small gift or even a discount coupon for future purchases on your website. You ensure greater loyalty by building a personal relationship with your customers and you dust off your competitors in the market.
Impress your customers
In general, luxury brands invest heavily in their packaging. If you sell jewelry, for example, it is a good idea to pay attention to your packaging. For example, think of velvet boxes that you can use for your rings and earrings. Because you want to establish a brand, it is also a good idea to make sure your name or logo appears on all your packaging. Even if your customer throws away your packaging, their association with your brand is going to be very different if they receive it in a velvet box versus a cellophane bag. Consider, for example, the international jeweler, Pandora. Their packaging is classy with a leather box, ribbon and beautiful gift bags that increase the value association of their products.
Benefits of good packaging:
- People do not just buy a product; they want to buy an experience. Wrap your parcels like a gift that you send to your customers. Good packaging improves the sales experience and motivates future purchases.
- Videos of people opening cute packages are very popular on websites like YouTube. If your product’s packaging is good enough, it might be a good marketing exercise that gives more exposure to your business.
- Motivate customers to send your product as a gift for someone else. If your packaging is truly top quality, customers will feel comfortable giving the product to their loved ones and friends in the same way. This creates with them a value association and trust in your product.
Tips to personalize packaging for truck dispatch services?
The tips mentioned above apply to all types of online sales, including truck dispatch services. By personalizing your packaging with branding elements and protective materials, you can make a great impression on your customers and build brand loyalty.
Whether you are offering truck dispatch services in USA or operating a limo, taxi, or towing dispatch service, investing in good packaging is essential for creating a positive customer experience. So, consider the tips mentioned above to take your online sales to the next level, and stand out from other truck dispatch companies or freight dispatch companies in the USA.