Web application development There has been a recent debate regarding whether a web developer’s speed is equal to productivity. Depending on the interpretation, there is bound to be opposing viewpoints with regards to this. However, the productivity of a developer should be equated to whether the project was completed in time but more importantly whether the application is usable. From the analysis, it is obvious that how soon a web development project is completed depends on several factors such as complexity, functionality and the scale of productivity. If you decide to hire a web developer, ensure that the web experts understand the modern day web world.
Understanding Modern Web Development
In order to create quality applications, such applications should be made from a user’s point of view. Creating an application based on how complex or easy it will be for the end user to use the same application ensures that a developer can pre-empt any challenges that the user is likely to face. The assumption here is regarding how the user will interact with the application.
Today, smartphones are one of the fastest growing phenomenon due to the increasing numbers of smartphone users. The most recent statistics suggest that approximately 64% of all mobile users across the world use smartphones. This figure is increasing by the day. The emerging trend of smartphone in use should be incorporated in modern web development in such a way that applications can be used in multiple devices including mobile devices as opposed to the traditional approach where applications were created for single devices. This means that a web application built for computer use should function just as well in devices such as tablets and smartphones. In fact, the best approach in modern development is that applications should be first be built for smaller devices before proceeding to PCs functionality.
Web Technology Stack Utilization
Due to the advances made in the field of information and technology, web developers have a vast resource of modern web technologies at their disposal. Despite the fact that experimenting with new technology to develop websites and application is a good approach, a good developer should stick to tested solutions in development. You will perhaps not want to be the person who creates a complex web application using a non-tested but modern technology that will never work effectively on the application. Unlike in the past, modern web development also dictates that a developer avoids technology that hinder agility. Web developers often find themselves having to balance between applications that are both portable and agile. It is no longer a viable approach to create an application that can only be used on a single database or platform.
Future of Digital Marketing
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Digital Marketing Agency Utah Mention digital marketing and you are constantly reminded of the changes that happen every day in this industry. We have crossed six months into 2021, and in this Covid-19 crisis, digital marketers are on the constant lookout for new strategies, tactics to gain customers for their customer’s products and services. As per industry experts, 2021 is the year when the industry removes the dead dud marketing strategies and embraces new technologies to approach customers and boost sales. This article on “Future of Digital Marketing?” throws more light on the concepts.
Digital Marketing in the Future
A. Shoppable Posts
The Covid-19 pandemic has brought the never-before problems of social distancing and lockdowns in many parts of the globe. With customers on the lookout of easier ways to shop, digital marketers thought of the brilliant concept of Shoppable posts. So, when a customer browses a social media platform, he/she comes across a shoppable post (product/service) with the link given in the bio. The customer finds it easy to tap and buy the product or opt for the service. For example: the Clothing brand, Anthropologie uses the same technique to attract customers. Many brands are soon to follow the cue and shoppable posts will become the future of digital marketing strategies to boost marketing campaigns.
B. Programmatic Advertising
The marketing team finds it difficult to place advertisements on all channels that give valuable information regarding products/services frequented by the target audience. Programmatic advertising solves this challenge as it offers customers personalized advertisements on their favourite channels at specific places based on their interests/behaviour. Companies that make use of programmatic advertising are – Expedia (tourism), BuildDirect (Home Improvement) and AirAsia (airlines). Programmatic advertising can be called the future of Digital Marketing, as it focuses on the Share of Attention of customers and can make way for the best advertising campaign. Yes, did we forget to inform you that it gives the best ROI?
C. Interactive Content
Digital Marketing experts are always on their toes to retain the loyal customers of their company, by various methods. The idea is to make customers not only shop but also interact via polls, online quizzes, signing for gift vouchers, and more. Yes, digital marketers will face a hard time creating content not only in words but also in web design. The website as well the social media posts should not only interest the target audience but also outsmart the competition. They also have to take care that the content matches the brand and objective of their organization.
Amazon Has a Long Track Record of Failures
Amazon Marketing Services Analysts give Amazon.com Inc. (Nasdaq: AMZN) a lot of credit these days.
The company can single-handedly alter a business environment overnight… or at least that’s what analysts would lead you to believe.
Amazon’s latest market-moving announcement was that it was close to deciding on entering the online pharmaceutical drug marketplace.
Let me repeat that.
Amazon is “close to deciding.” It hasn’t even decided yet.
But that didn’t stop stocks like CVS Health Corp. (NYSE: CVS) from dropping in the days following the news. It’s as if analysts think whatever Amazon touches is automatically changed forever.
That’s simply not the case.
The reality is that Amazon is not afraid to fail. That’s what has made the company the giant it is today.
But it’s also given Amazon a long track record of failures when it comes to entering a new market.
As I’ll show you in a second, there are many failures as examples.
But it’s this history of failure for the company that causes me to see these attempts to enter new markets as an opportunity to buy the same stocks that were sold off on the announcement, despite what analysts say.