Real Estate SEO: 5 Strategies to Generate OrganicLeadsand Increase Traffic

Real estate SEO refers to optimizing your property listings online to reach the target audience or aligning it in a way where customers search for a particular property land on your website. SEO strategy brings engaging organic traffic to your website and initiates ranking. 70% of online marketers have admitted that SEO performs better than PPC when it comes to conversion. Almost 86% of people tend to skip paid ads and only click on organic search results.Hence it can be said that SEO is one of the core fundamentals that goes on to define real estate digital marketing. This blog will show how real estate developers, brokers, and businesses alike can increase their organic leads and increase traffic through 5 useful SEO strategies. 

1. Local SEO

Local SEO is one of the most effective ways to generate organic leads and increase traffic to your real estate website. By optimizing your site for local search, you can make it easier for potential buyers and sellers in your area to find you online. Here are some tips for getting started with local SEO:

• Make sure your website is optimized for local keywords, including location, configuration and price
• Add location pages to your website
• Add a blog to your website and post regularly about local news and events
• Make sure your contact information is up-to-date and easy to find on your website
• Claim your Google My Business listing and make sure all of your business information is accurate and up to date

By following these tips, you can get started with local SEO and start generating more organic leads from potential buyers and sellers in your area.

2. On-page SEO

Assuming you have a website for your real estate business, on page SEO are factors that are within your control to optimize. This includes the content, metadata, title tags, and more. Here are some tips:

• Make sure your website is mobile-friendly- Homebuyers don’t have much time in the week so a responsive design is critical.
• Optimize your title tags and meta descriptions – Include relevant keywords for developers’ name, project name. 
• Include keyword-rich content on your website – Don’t stuff keywords, but using them in headlines, throughout the body copy, and in image alt text can help improve your visibility in search results.
• Utilize rich snippets- These are additional pieces of information that show up in search results, like star ratings or pricing information. 

Including these can help your listing stand out and get clicked on more often.

3. Off-page SEO

When it comes to real estate SEO, off-page optimization is just as important as on-page optimization. Off-page optimization refers to all the activities that you do outside of your website to promote your website and improve your SERP ranking. There are a number of things that you can do for off-page SEO, but some of the most effective include:

• Link building: By building quality backlinks to your site, you can improve your SERP ranking and increase organic traffic. There are a number of ways to build links, such as guest blogging, directory submission, and social bookmarking.
• Social media: By promoting your website and content on social media sites, you can reach a larger audience and generate more leads. 
• Reviews and testimonials: Boost your real estate SEO by adding credibility and authority 

By utilizing these three strategies, you can effectively optimize your real estate website for higher SERP rankings and increased organic traffic.

4. Technical SEO

Technical SEO involves improving the technical aspects of a website to increase its ranking in search engines. The pillars of technical optimization are making a website faster, easier to crawl, and more understandable for search engines. 

As part of on-page SEO, technical SEO focuses on improving elements on your website to improve rankings. Off-page SEO involves generating exposure for a website through other channels, which is the opposite of on-page SEO.  

Characteristics of technical SEO

• Fast
• Active links
• Can differentiate between search engines and duplicate content
• Secured
• Structured data

5. Run SEO Audits

An SEO audit is a strategy for identifying problems in your website and preventing them from ranking on google. You can identify the parts of your website that can be improved using an SEO audit. Although it might take some time, the outcomes will help you plan a successful strategy. The ranking of your website, its local or global reach, and whether or not organic traffic is generating leads are the main topics of an SEO audit.

Content, links, usability, site structure, and page structure are the main areas you should pay attention to. Once these areas are improved, you should notice an increase in organic traffic to your website. Create a checklist for an SEO audit and test your site frequently.

• Excellent Keyword Research: Use appropriate keywords to rank your estate business. Rather than applying “Flat for sale in Whitefield”, use keywords such as “4 BHK for sale in Whitefield” for better rankings. 
• Impress on local SEO: Local SEO will be excellent for a colony-based strategy. If you wish to sell your properties in Kalyan Nagar, you have to advertise in educational, recreational, and local fairs and restaurants in and around the locality. 
• Add pictures: Property images are essential in the real estate business. 3D images and videos with SEO-optimized skills can make your content attractive. 

Takeaway

In today’s world, almost 44% of home buyers search for houses on Google first. If you manage to rank your page well with the help of SEO, it will eventually take the conversion rate of your business to another level in no time. 

SEO is essential when it comes to increasing website traffic and promoting your content in reliable google searches. However, building a solid SEO strategy for a real estate business is time-consuming. Research properly and make use of the strategies mentioned above to boost your site, bring organic traffic, and get more leads in the long run.