Marketing has significantly evolved over recent years. It has transformed from using mass media to using online platforms. When it comes to using the internet for marketing, businesses have largely focused on improving the rank of their website.
Search Engine Optimization (SEO) is done by professionals to improve the ranking of a website. They aim to improve a website’s ranking on search engines, for example, Google. SEO involves several techniques and strategies. They all help make a website more attractive to search engines, and ultimately, more visible to potential visitors.
One key aspect of SEO is monitoring. SEO monitoring involves tracking the performance of a website over time and making adjustments as needed to improve its ranking. SEO monitoring is vital because integral performance factors for SEO can change. When such changes occur, a website that previously had a good ranking can drop down.
Residential proxies have become popular for use during SEO monitoring. Residential proxies mask an internet user’s actual location. Business personnel doing SEO monitoring for websites can use residential proxies to hide their identities and location; to conduct relevant research without hiccups.
This article details the benefits one will enjoy when using residential proxies for SEO monitoring in a business environment.
1. Faster and More Robust Data Scrapping Capabilities
SEO monitoring requires the collection of data from various sources to carry out analysis and come up with strategies and solutions to improve website ranking. Businesses that expose their real IP addresses when scrapping data have limited sources for the collected data. This is because some relevant websites that can serve as important data sources can be geo-restricted.
When using residential proxies, a business can scrape data from many websites without facing any limitations due to location. Brands that do a lot of data scrapping for SEO monitoring are advised to use rotating residential proxies. The rotating residential proxies assign a new residential IP address to the computers every time a connection is established.
Residential proxies offer more websites for data scrapping to personnel who are monitoring SEO by granting access to geo-restricted websites.
2. Wider SEO Monitoring Capabilities
Most SEO professionals use popular local keywords and search phrases when optimizing a website for a higher ranking. This, however, is not an efficient SEO strategy for international businesses.
When working with international markets, the SEO strategies implemented must be location specific. It is common to see a website performing well in one country, but poorly in another.
With a residential proxy, an SEO professional can check the ranking of a website in different geographical locations. This is done by easily changing the location on the proxy server. After monitoring the SEO performance of a website in different locations, the business can take the preferred course of action.
Upon scraping and analyzing the SEO data, if the business finds that the search phrases and keywords for some locations are closely similar, the site can be tweaked to support all. This will make the website optimized for high ranking in several locations.
However, in some cases, the brand finds that the SEO strategies required for success are completely different for the locations under scrutiny. In such cases, businesses opt to develop different business websites, each specified for a target country or region. This is why large companies such as Amazon have different websites for various regions.
The discussed strategy helps ensure that their business websites rank highly across different regions globally.
3. Avoiding Website Bans
Scraping data is essential when carrying out SEO monitoring. The scrapped data is analyzed to derive helpful insights that can be used to improve a site’s ranking on search engines. However, many websites have implemented anti-scrapping structures to prevent data extraction.
Websites have implemented anti-scrapping structures to restrict the access and use of their data. They restrict the use of their data for purposes that can offer monetary benefits to other institutions or entities since they do not get a share. In some cases, businesses can scrape data from a competitor’s site and use it to beat the competitor. Such reasons have greatly contributed to the widespread ban on scrapping.
When SEO professionals try to scrape data without hiding their IP, websites can easily denote their IP address as a common data scrapper. With this, the computer’s IP address can be banned from the sites due to regular data scrapping.
Using a residential proxy, one masks the actual IP address of their computer. This helps prevent websites from detecting your computer and blocking it. This, coupled with the ability to access geo-restricted websites largely helps when monitoring SEO performance.
4. Outsmarting Business Competitors
Residential proxies can be used to extract the SEO strategy of your competitor. Using the residential proxy, one can scrap data from a competitor’s website. This will reveal data such as the keywords they use on their website and the content structures, etc.
With this information, a business can reinforce its SEO strategy by including some tips and tricks from the competitor’s site. This is a guaranteed way to beat the website ranking of your brand competitors on search engines.
Through the use of residential proxies, one can also get more accurate SEO monitoring data. When using your personal computer to research the best SEO keywords to use, your data can affect the accuracy of the answers given.
Residential proxies allow professionals to carry out SEO research as complete newbies on the internet without any information tied to them. With a residential proxy, the results gotten when researching the best SEO keywords to use are similar to those given to fresh users. Implementing the SEO keywords given from this will assure one high visibility when fresh users look up a related term or phrase.
When looking to ensure the best SEO results, one must do regular monitoring when using a residential proxy. For such use cases, it is not advisable to use a free residential proxy since they always have limitations such as bandwidth. A reliable paid residential proxy from a well-known service provider will offer numerous benefits that will help ensure SEO monitoring happens without any difficulties or hurdles.