SEO Statistics of Effective SEO Investments

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The topic of search engine optimization is still tricky. The process of optimizing a page for organic traffic is never that easy. Although it is the primary objective, many other methods exist to improve it, from content marketing to on-page SEO to link development and every technique. Additionally, it can be attempting to determine whether a price will result in a positive ROI. With several SEO data from the previous year, we gave clear insights into how successful SEO Perth and various SEO techniques may be. A few statistics have been updated or modified, and others just had their significance for the coming year and beyond reinforced. Today, we will share twelve SEO strategies to offer you the best advantage!

  • In 90% of instances, an online session commences with keyword research on search engines. 

While pay-per-click advertisements will appear in search results, they are unavoidably not free. We discussed SEO’s ability to help you profit from how most online interactions began last year. It’s still accurate to say that search engines probably won’t disappear soon.

  • By 2021, 50% of every site visit had clicked with the organic search results.

This percentage is higher than the 51% estimate we provided last year. Although social media and sponsored search are excellent strategies to expand your brand, organic search generates the most traffic.

  • Around % of all queries are made on Google as of June 2021.

Google should be your primary concern when starting with SEO. The majority of users globally and Google’s market share are both impressive. Since last year, not much has changed in this aspect. Although optimizing for other search engines is sensible, you shouldn’t make them your primary focus.

  • Every second, Google alone handles more than 40,000 keyword queries. That amounts to 1.2 trillion searches annually and more than 3.5 billion daily searches!

Thousands of organic searches are made every second, which is why SEO is so important. Using those keyword searches to build your business is fantastic, and this number will have risen to approximately 60,000 searches on Google per second by the end of 2022.

Every day, new keyword searches are done. Therefore, conducting keyword research is more crucial than ever. While head phrases like “SEO” will be challenging to rank for, innumerable long-tail versions are searched daily for which no one is actively optimizing. This year, greater emphasis is on optimizing long-tail keywords related to the products and services.

  • Between 500 and 600 times a year, Google adjusts its algorithm.

That comes up to almost two changes each day. Update monitoring for SEO is a full-time job, and it might take time, but being informed is essential if you want to perform at your best. Think to consider subscribing to well-known SEO sites where you may learn about updates, new strategies, and more. In 2021, Google made many algorithm updates, including significant adjustments to mobile ranks and product review sites.

  • Over 60% of the world’s population currently has internet access and uses search engines to get information.

Your company must be search engine optimized, given that more than 60% of people use the internet today. Without SEO, you’ll have to focus only on advertising to get targeted traffic.

  • Worldwide internet traffic in 2018 was 52.2 per cent, dominated by mobile devices. More than 65 per cent of online traffic in Asia is carried out on mobile devices.

Mobile traffic has already exceeded desktop traffic, proving it is here to stay. It has significant effects on SEO. Your desktop site cannot get optimized anymore, and not when the typical user will access your website on a slower connection and a smaller screen. The vital facets of optimizing rely on usability and site speed. 

  • When the website loads in 10 seconds compared to 1 second, the chance of a bounce rises by 123%. The critical component of dwell time is site speed; the bounce rate decreases as your site becomes speedier.

Site performance is crucial for users to be satisfied when they click on your article in the search results. Consumers will permanently quit your website if it doesn’t load quickly enough, costing you a lead and informing Google that your site’s content doesn’t address users’ needs. Your SEO 

is harmed in this manner.

  • On average, organic search generates 40% of a company’s revenue.

You may increase brand recognition and relevant traffic by optimizing your organic presence and fostering business expansion. SEO should continue to increase your company’s income as the year progresses, especially if you have an ongoing content marketing strategy.

  • Organic search results are more likely to get clicked than paid advertisements.

An increasing amount of traffic comes through the organic search, although paid ads may help you rank higher on the search results without optimization or the use of content.

Although PPC advertisements may provide your website with a significant boost in visibility, you should have a solid organic SEO base before the end of 2021.

  • More frequent blog posting by brands results in 4.5 times more leads.

Content marketing and SEO work well together. Additionally, businesses that blog more frequently get more leads, which results in higher returns on investment. Even if the precise figures alter, blogging will continue to be a successful means of generating leads.


The methods, tools, and strategies used in search engine optimization are many, complicated, and different. While the precise figures could fluctuate, one thing is sure: SEO Perth will continue to play a significant role in your marketing plan for some time.

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