As a family lawyer, you probably already know the benefits of SEO. It builds a strong online presence, influences potential clients to contact your firm, and allows you to take advantage of Google’s algorithm. If done correctly, SEO strategies can help you reach your target market and publish your legal website on the first page of SERPs. Furthermore, posting unique content is an excellent way to establish your firm’s credibility. Here are some SEO tips for your family law firm.
Link building strategy
Link building is one of four components of an effective SEO strategy. Most law firms get it wrong. Link building isn’t just about how many links you have, but also about where those links come from. If you’re building links from irrelevant sources, you’re likely to hurt your site. In addition to creating links to relevant pages, you need to know how to create high-quality ones. Don’t fall into the trap of using out-of-date link-building strategies.
Having a highly-ranked website is critical for attracting more clients for your family law practice. But in order to be successful, you must know how to effectively control traffic and increase your visibility online. To get the most out of SEO, you should understand three core areas: keyword placement, backlinks, and on-page content. While there are other techniques, it is vital to understand how to optimize each of these areas for maximum impact.
Your local citations for family law SEO strategy should match everywhere. This is important for two reasons. First, your citations should have the same name, address, and hours. If the information on different listings contradicts each other, it will hurt your local SEO performance. Also, remember that Google crawls the citations and uses them to rank your law firm online. Secondly, local citations build trust. When you have a consistent listing for your law firm, people will be able to trust your firm more.
It’s not hard to incorporate Schema markup into your website. These codes help search engines understand the unique information and data shared on your website. If your website has a family law practice, you should also include the following schema:
An SEO for family law ROI calculator is a great tool for determining the return on investment of your online marketing campaign. In this instance, we will use one keyword phrase for the campaign. If two thousand potential customers search for that phrase every month, it will take three years to see a ten-fold ROI. However, the same keyword phrase may generate as many as 30,000 searches each month, and ranking first on organic search results will result in 500 monthly visits assuming the same keyword phrase and click-through rate.