The world has been taken by a digital storm, and social media seems to be leading the revolution. In that case, you either have to get on board or go back home, especially if you own a business. The truth is you can’t survive the market without digital marketing, specifically social media marketing.
The thing about social media is you can’t learn how to nail a social networking strategy right from books. The only way you can make the most of such platforms is by being on them – if you don’t use them enough, you won’t be able to understand how the social media ecosystem functions.
5 Things You Should Know About The Social Media Marketing In 2022:
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But before you can jump on the ‘let’s open a business account for my brand’ wagon, you need to be armed with some information on social networking platforms, social media marketing, and everything related. So without wasting any further time, let’s find out?
Scroll down and find out five crazy facts about marketing on social media, extremely relevant in 2022!
1. Products No Longer Sell On Socials. Stories Do.
This one’s bang on correct. Gone are the days of un-aesthetic posts about products on Instagram. Your audience does not want to follow you to find your ‘shop with us’ posts every day on their feed. No, they don’t want to shop anything from you – can you help your audience out in any way?
Social media is all about storytelling at the moment in the form of quality content. If your account doesn’t tell a story, there is no way you can engage with your audience. TOF content is all the rage now, and so is user-generated content. Your audience wants to see something real, some relatable, something relevant.
Focus on telling your brand story in as real away as possible, and watch your audience engage with your brand well!
2. Influencers? No, We Are Looking For Real People
Social networking platforms are evolving every day, and so is social media marketing. And for the past few years, it seems like we are moving towards a space where people appreciate content that’s authentic and real – by real, we mean relatable.
The idea of ‘if it can happen to you, it can happen to me is real! And so is the fear of missing out, popularly referred to as FOMO. While influencer marketing has been on the rise in recent years, the market is now filled with influencers and creators who can help you with sponsored posts. So it was only a matter of time before brands would start preferring some creators over others.
And at the moment, it seems like brands want to use actual people for advertising their products and services, not influencers – the future is bright for user-generated content, or so it seems.
3. No Long Videos, Please! Reels, Tho…
Yes, video content works quite effectively for social media marketing. But at the same time, no one has the attention span to watch a video that goes on for 30 to 40 seconds, especially on social media. Even 30 seconds is a debatable topic, for that matter.
While experts stress-specific amounts of time, like 7.5 seconds, it need not necessarily need not be so. As long as you keep your video 15 seconds or even lesser, it works, in our opinion. So yes, if you have longer content that you feel would do well, then go for it but in most cases, sticking to the 15 seconds bracket is a smart alternative.
While digital marketing trends demands more video content in almost any form, social media works a little differently – this is where Reels step in to change the game. The thing about reels is either you are nailing it, or you are missing out – you pick on which side you want to be.
4. Paid Social Advertising
One of the coolest aspects of social media marketing is social advertising. If you haven’t been doing much-paid advertising, the thing is, you need to find out how to make the most of your ad budget. Your goals, in that case, will be optimizing your campaign and obtaining the required results.
This is because social advertising has become one of the most cost-effective ways of adverting your products or services. You can not just reach your ideal audience in a jiffy but also obtain audience demographics and other metrics from running ads on social – thus, it’s time to be on board with social advertising!
Our advice? If you don’t know how to go about it, it’s best you seek out expert advice or opt for social media marketing services from a well-reputed agency.
5. Social Media Will Become A Collective Hub For Shoppers
One of the biggest social media trends that you need to be aware of in 2022 is how social media platforms are gradually becoming a shopper’s hub. Brands tell stories, and the audience buys the story before buying for product or service related to the same. And that too directly from social media, when you think about it.
So what can you do in this case? You can definitely make sure that shoppers are directly able to shop from your brand’s socials, and that will be enough to get on board with this trend.
It’s A Wrap!
The world of social networking platforms is always transforming, and as a result, nailing your social media marketing strategy is not always as simple as it might seem. It’s quite similar to nailing an SEO strategy. Ask any SEO firm, and they will tell you the same. The only way to stay on top of things is if you keep up with what’s trending on these platforms.
Don’t forget to let us know your thoughts on the same in the comments below.