The AWS Cloud now counts Best Buy Black Friday

Best Buy AWS Clouds

We’re excited to announce today that Best Buy has chosen AWS as its go-to cloud provider for cloud infrastructure services and a strategic partner in nurturing future generations of cloud engineers. With over 1,000 stores and 100,000 employees in the U.S. and Canada, Best Buy runs its digital commerce business and other strategic workloads on AWS. As part of its plan to increase its presence in the cloud, Best Buy will first shift more of its retail operations workloads from on-premises data centers to Amazon Web Services (AWS).

Best Buy is dedicated to providing exceptional customer experiences, and their new partnership with AWS is a big step in the right direction. Best Buy is well-known for its innovative use of technology and analytics to better serve its customers and adapt to their ever-changing needs, and AWS shares this same culture of innovation. With the help of cutting-edge cloud technologies, Best Buy was able to roll out a revolutionary curbside pickup experience at the start of the COVID-19 pandemic, a service that continues to enable customers to safely pick up technology products vital to working and learning from home.

Best Buy plans to increase its technology staff by 1,000 people, and thanks to a partnership with Amazon Web Services (AWS), its growing teams of skilled technologists will have access to AWS Training and Certification’s extensive cloud training curriculum and resources. As a result of these training tools, Best Buy’s teams will have more opportunities to grow their expertise, bringing them closer to the company’s ultimate goal of becoming a top employer of technical talent.

Innovation Speedup in the Retail Industry

Many other major retailers use Amazon Web Services today, including Petco, Neiman Marcus, Sainsbury’s, Instacart, and Zalando. Amazon Web Services (AWS) is the go-to cloud provider for the vast majority of retail brands because we offer the most comprehensive set of services, are the most secure, innovate quickly, and have the most extensive partner ecosystem. According to Gartner’s report, Market Share: IT Services, Worldwide 2020, AWS is the dominant cloud services provider in the retail sector.

Amazon Web Services has a history of encouraging retail sector advancement and growth. Many of the current Amazon Web Services (AWS) offerings were originally conceived as solutions to problems unique to Amazon’s retail operation. Amazon Fraud Detector, Amazon Personalize, Amazon Forecast, and Amazon Connect are all examples of these specialized services. Innovators in the retail industry, including Pomelo, Lotte Mart, Mercado Libre, Morrisons, MECCA, and More Retail, have reported that these features are the primary reason they have opted to use AWS.

Also appealing to retailers is AWS’s scalability and the fact that it has been tried and tested for 25 years by Amazon’s retail and consumer services divisions. On Prime Day 2021, for instance, Amazon CloudFront processed over 290 million HTTP requests per minute at peak, Amazon Aurora processed 233 billion transactions, and Amazon DynamoDB processed 89.2 million requests per second.

More Retailers Seeing Success

A number of other exciting retail transformation stories, in addition to Best Buy, have recently been announced on AWS.

Armour, Under

This well-known sportswear manufacturer decided to go with AWS as its cloud provider of choice for SAP because of the company’s dedication to reliability, security, and the provision of actionable insights across the board. Under Armour’s Chief Technology Officer Danny Miles has referred to AWS as “a critical element” of the company’s digital transformation strategy for creating first-rate customer experiences.

The Official Adidas Company

“Deploying SAP environments on AWS isn’t just about transforming our technology,” said Markus Rautert, SVP of Technology Enablement. “It’s about transforming business opportunities and using AWS’s wide range of cloud capabilities to create efficiencies and bring us closer to consumers.”


The Swiss luxury conglomerate Cartier, Montblanc, IWC Schaffhausen, and Van Cleef & Arpels is migrating its entire corporate information technology infrastructure to Amazon Web Services (AWS). CIO Kim Hartlev has stated that AWS is “integral” to the company’s enterprise IT transformation, and that the company stands to gain from AWS’s “unparalleled pace of innovation and broad portfolio of services, including analytics and machine learning.”

Holdings, Seven & I

A Japanese retailer with over 22,600 Seven-Eleven and Ito-Yokado convenience stores and over 25 million customers daily wanted to develop retail experiences to meet the demands of customers as the pandemic landscape changes. In order to analyze sales data as a whole and make predictions about which products will do well in different regions, the company decided to use AWS to create a unified digital platform.

Focus on Australia

In order to modernize its e-commerce offering and provide a smooth one for its customers, the firm opted for AWS as its cloud provider of choice. With AWS, Target was able to save 90% on infrastructure costs while enhancing the online shopping experience by providing customers with real-time inventory data and a faster, more reliable ecommerce platform.

The most successful retailers are those who pay close attention to customer feedback, give developers freedom to create novel features and functionality to address customer pain points, and iterate and improve their offerings on a regular basis. When it comes to fostering retail innovation in the interest of customers, no other platform compares to AWS. If you want to know how AWS can help your business expand, download Transforming Retail in the Cloud: A CIO’s Handbook.

After the Thanksgiving holiday in the United States, a shopping holiday known as Black Friday is observed. It’s one of the most looked forward to celebrations because of the abundance of sales that keep consumers on their toes. The Black Friday sales continue to grow in size and scope, giving customers more opportunities to stock up on their favorite products across a wide variety of categories. The best Black Friday Deals across all categories and the most popular retailers will return in 2022. The best part about Black Friday sales is that they are not limited to a specific region of the world, and that all of the participating companies offer their deepest discounts to customers everywhere.

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