We will in a day and age where we are hooked to technology. Your company needs to have a website of its own. The websites are an easy way to communicate with current potential customers. They are an essential part of the marketing of your business. They play a very crucial role in the success of your business.
Website traffic is essential for various types of reasons. The more people see your site, the more target audience you have. The visitors that come to your website generate qualified leads, and they also build a relationship with your brand.
More website traffic tends to grow your business and expand your product line. It will also develop more services and products.
Following are the three easy steps to increase your website traffic-
1. Build Content Cluster
Content clusters are the clusters that improve the user experience of your content and boost your search performance. They use topic modelling and internal linking to improve your user experience. The best way to get to know what a content cluster is is by distinguishing between a site with a type of content cluster and a place without content clusters. Without content clusters, your website hits a dead end. A cohesive content strategy should direct its focus in the right direction. A site that uses a content cluster model has a significantly more intentional and organized approach to SEO content generation.
We know that Google’s algorithm is constantly changing. However, over several years, there has been a paradigm shift in the evolution of Google. In the early days of SEO, search engines would return results that were based solely on keywords. Keyword stuffing is the most well-known example of black hat SEO practices. It is essential to include keywords in your content so that the users can find relevant and high-quality content.
Following are the benefits of content clusters-
- Builds authority
It is crucial to create content clusters covering a particular topic’s length and breadth. The more impeccably you do that, the greater the likelihood that the search engines view your site as a trustworthy source of information on the topic. Google uses backlinks as an authority signal. If you want to make sales, it is imperative to improve the search rankings of the website page.
- Improves user experience
As the internet becomes saturated with content, the user experience becomes increasingly important and matters even more. If the target audience cannot find what they are looking for, they are likely to bounce in search of a site that is comparatively easy to navigate and one that can be easily traced. Getting the user experience right is very crucial in today’s world.
The content cluster can also help your users find what they are looking for by placing similar content in one place or by creating several types of internal links between your web pages.
2. Optimize for Feature Snippet
It is very important to prioritize feature snippets as if you are not prioritizing them, and you are leaving a lot on the table. Ranking for several types of featured snippets increases your website’s traffic by 30%. Ranking for featured snippets improves your brand authority and click-through rates to a great extent.
The featured snippet provides the searcher with a concise answer to a search query. It can also feature text or video content. Following are the ten ways to improve your chances for featured snippets-
- Identify a common question in your niche or field
The first step is to properly figure out which question to target. The questions the user’s search can be either complex or simple.
- Explicitly ask the questions in your content
You should incorporate your chosen question into your content for the featured snippets. It is crucial to use a question format in the snippet if possible.
- Use your question in at least one header
The most common practice for SEO is using keywords in your header tags.
A featured snippet is a two to three-sentence summary of the text that appears at the top of the search engine. The feature snippets provide an answer to the user’s search query directly in the search results. Receiving a feature snippet results in more traffic for a given page. Mentioned below are the steps to receive a featured snippet-
- Add a what is heading.
- Use ‘is’ in a sentence.
- Define the topic fully.
- Scale featured snippets.
- Iterate your optimizations.
Many people make use of SEO Melbourne, which is a search query that is used by many types of businesses in the city of Adelaide that are looking to connect with SEO experts.
The types of featured snippets
When you optimize for featured snippets, you might come across different types. One should be aware of these different types, so you understand how to structure your content to optimize for them. The common types of featured snippets are as follows-
- Paragraph
- List
- Table
How to optimize for a featured snippet?
Step 1
For starting your featured snippet optimizations, you should add a ‘What is Keyword’ heading tag. This sends clear signals to the search engine that text that could be for the featured snippet is upcoming. There are countless examples of pages that receive the featured snippet using this heading format.
Step 2
Use the ‘is’ sentence structure.
When you optimize for the featured snippet, it is important to include an ‘is’ statement. This means that the first sentence should start with the structure ‘(Keyword) is’.
3. Build a Proper Internal Linking Strategy
One does not have to create new content to boost organic traffic. Sometimes, all one needs is a proper internal linking strategy to get more eyeballs on the low-ranking pages. When you link to any other website, that link is known as an external link. The SEO experts put a lot of emphasis on securing external links. However, internal links play a critical role on your site. The internal links are between the two pages on the same website. They are found in menus, footers and the sidebars. However, you can also use them in the body text of your posts.
The marketing experts have conducted research into ranking factors. They have also discovered session duration and the number of pages visited per session. The internal links can also boost your SEO. They help search engines understand the structure of your website by providing paths for crawlers to follow.
Mentioned below are the successful internal strategies-
- Use relevant and informative anchor text
The anchor text, texts signals to the users and search engines what the linked content is about. Hence, you should include relevant keywords wherever possible.
However, one should not overdo it. The search engines also take metrics such as the number of pages visited into consideration. The main priority should be getting visitors to click on your link so as to increase your target audience.
The anchor text should be extremely enticing and appealing to the readers.
- Make sure your links add value
The people who read your content are more likely to click on a link that is relevant within the source context. The search engines emphasize User experience. Various types of unnecessary links could hurt your SEO to a great extent if Google perceives them as spammy. One should also prioritize the deep links which direct the readers past your homepage. You should direct the visitors to the posts and pages that provide the information they are interested in for demonstrating value and expertise more effectively.
- Use a reasonable number of internal links on the website
When it comes to the internal links, you should also go for quality over quantity. The types of internal links could vary depending on various factors such as the target audience, the topic of the source content and the number of relevant pages that you could link to.
- Don’t cram links into the footer and the sidebar
One can find a large number of links in the designated areas of your website very tempting. Some websites cram keyword-rich internal links into their footers and sidebars. This type of linking can be very dangerous, especially for large hierarchical websites.
If you use this technique, you could wind up with thousands of duplicate links. If you are in the quest to display a large number of internal links, you should make use of dynamic content.
Wrapping Up
Search engines are working extra hard to rank the billions of websites on the internet since material is created and released quickly around the world. Although you can’t significantly boost your rankings over night, you can still make little changes to progressively enhance your SEO in the long run.
You may enhance your SEO strategy and your prospects of ranking higher in the SERPs by using tools to examine critical elements that have an effect on your website.
