Top 7 Reasons to include videos in your marketing Strategy in 2022


Video Marketing Strategy
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Last updated on January 18th, 2022 at 12:15 pm

A few days ago, Cloudflare published a review of popular domains. And the surprise was that Google was not the most popular one. Yes, some other domain has surpassed Google and beat him and landed in the second position. So, which domain was the most popular.
TikTok! Yes.
An application that allows users to create short videos has won the competition.
In fact, in less than four years, TikTok amassed over 3 billion downloads and reached one-third of all social media users on the planet.

It took Facebook and Instagram nearly a decade to reach that level of user base; TikTok appears to have mastered the social media growth playbook.

Instagram has started the same feature as Instagram Reel and users have welcomed it with open arms. Let’s see another thing, YouTube is not only a video streaming and watching platform but also a search engine.

And when it comes to marketing how can we forget that videos can be our biggest strength. As per reports, 9 out of 10 people say that they would love to watch videos from businesses and brands. Now, this is the right time to adopt a video marketing strategy. 

Let’s understand why we should include videos in our marketing strategies

 

Video Marketing Increases Conversion Rate:

What is the purpose of marketing? If we understand that we can plan our strategies accordingly. Every business has its own goal and expectations from marketing. Let’s say a clothing brand wants more sales, an education institute wants more admissions, bloggers need more subscribers, but ultimately all these are conversions. People get highly affected by videos as in less time they get more information and take action. We just need to convey our message in a short time. 

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In fact, 84 percent of people say they were persuaded to purchase a product or service after watching a brand’s video. (Optinmonster)

 

Video Marketing IncreasesTrust Building:

A sales pitch is necessary for conversion, but if you constantly put a sales pitch in front of your users, they will flee. Start provides useful information and something to learn if brands want their users to stick with them. For example, if your brand is about cooking oil, simply asking people to buy your oil will not have any impact. What you can do is make short videos in which you share recipes, the dangers of excess fat, and so on. Customers will learn that brands care about them.

Video Marketing is Better for Search Engines:  

Users spend 88 percent more time on websites with videos. And we know how search engines work. The longer users spend time on a website the more search engines will get convinced that a website has good and useful content for users. As per Wyzowl, 87% of video marketers said that the video has increased the traffic to their websites.

 

 

Easily Explanation:

They say a picture is worth a thousand words and then what about a video. A video can explain more than your text and image can. It helps users and customers understand fully about the services and clear their doubts.  Customers said they would rather watch a video about a product or service than read about it. When watching a video, viewers retain 95% of the message, compared to 10% when reading it in the text (Insivia). Now we are convinced that video marketing should be in our marketing strategies. 

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Create Brand Value:

By 2022, 82% of the global internet traffic will come from streaming videos and downloads (Cisco) and when this much traffic will come from videos only and as per people’s tendency who like to share information with their friends and families when found something interesting and knowledgeable, you will remain in their minds for a longer time and this will increase the brand value of your business. Hence, video marketing strategy should be part of our brand management. 

 

Encourages Shares:

59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video. In fact,92% of mobile video consumers share videos with others. Social videos get 12 times more shares than text and images combined (Small Biz Trends, 2016 – updated 2022). The more shares of a video the more your popularity will be. Ever wonder how one music in Tiktok or Instagram reels go viral and then everyone creates videos with that music only. This is the power of sharing and then all day long we hum that music. That is how we are always in people’s minds. 

Increased mobile users:

 As per reports every year mobile video consumption increases by 2 times and users are likely to watch ad videos on mobile phones by 1.5 times. This also shows the interest of users in a short video app like TikTok and Instagram Reels. As websites are preferred to create mobile-friendly our marketing strategies should also include videos.

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Video marketing Strategy is rising and will take place on many strategies. Make videos a part of your marketing strategy and see the boom.

 

 

 


Surbhi Khatri

A digital marketer, seeking every opportunity to help brands and people reach their goals. Having expertise in SEO, SMO, and Google ads, I also possess creativity and design content in both writing and infographics. My zeal to learn always makes me get new information and implement those learnings. Learning human psychology helps me understand the behavior of people in each aspect of life. Thus this helps in solving problems of brands and consumers.

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