What is Strategic Planning, and Why is it Important?

strategic planning in business

A successful business has several pillars of its foundation, and one of those is strategic planning. Leaders who miss out on spending considerable time every month on it may find it hard to meet even half of their mid- to long-term goals. That is because, without strategic planning, they may be unaware of current market trends and how their teams are aligning with them.

A good strategy builds a roadmap for a business to follow, keeping in mind its requirements, experiences, and resources. It involves setting up a plan with tangible and measurable goals and specific timelines. One must note that it is an ongoing process that involves regular review to keep the company’s goals and vision practical and on track.

The use of people experience platform is the key to success in the world of business. Here we discuss the importance of strategic planning and its advantages.

Importance of Strategic Planning

At its foundation, strategic planning is a dynamic process that involves two-way communication between the company’s leaders and employees about the organisation’s objectives. It continuously requires input from employees at all levels, along with strategic partners of the company. Without a strategic plan in place, it gets hard to identify where your business is heading, even if you are making short-term profits. That is because short-sighted goals may involve long-term risks that are hard to identify without a plan in place.

To ensure the company is improving with the changing times, it is important to take time on a continuous basis to analyse the past performance of the organisation and subsequently predict its future performance. One should also be aware that strategic planning requires meticulous effort and constant reevaluation. 

What are the Advantages of Strategic Planning?

  • Create one focused vision- The significant advantage of strategic planning is that it creates a single forward vision that aligns the organisation and its shareholders. Employees at different levels are made aware of the purpose behind each task assigned to them and how they are part of the bigger picture to follow. It creates a sense of responsibility and improves employee engagement, motivating everyone to achieve success for the company.
  • Track the progress towards the goal- Strategic planning enables the management to track the progress different teams are making under the set timelines. Planning also helps in determining key performance indicators (KPI) for Performance Management of the employees. These KPIs then reach the business units, teams, departments, and individuals, and this ensures that everyone understands their roles clearly.
  • Competitive advantage in the market- Having a proper plan and strategy helps any organisation stay ahead of its competitors by studying market conditions, keeping track of the competitors, creating innovative product ideas, and changing as per the new technologies in place.
  • Anticipating and mitigating risks- During the strategic planning process, organisations assess the internal and external factors that could impact their business. This assessment allows them to identify potential risks and develop strategies to mitigate or avoid them. This can be easily performed with the help of a performance management tool. 
  • Allocating resources effectively- Strategic planning helps organisations identify their workforce’s skills and aspirations and allocate their resources accordingly. This is a two-way process in an environment where the employees are also comfortable reaching out to their supervisors if they think they are fit for a different role the company is offering.


Overall, it’s important to incorporate strategic planning for the growth and expansion of every business. It helps mitigate business risks and help the organisation achieve steady growth. Improving your decision-making process, initiating a regular dialogue between stakeholders, and retaining talent through strategic planning can prepare you to build a successful business in the long run. 


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