Fuel Wheels are respected and venerated in almost every circle of aftermarket rim specialists and aficionados. They have been able to carve out their own niche in what is one of the world’s most highly competitive markets.
Fuel’s journey started in 2009 when its parent company, MHT Luxury Alloys, decided to make a move in the off-road rim business. As the name suggests, MHT was looking to fulfil the demands of clients who had premium vehicles and had no great affection for off-roading.
Still, the enormous growth trajectory of other off-road wheel specialists was not lost on them. Fuel Wheels were designed to provide both performance and the aesthetics required for dedicated off-roaders, especially those who owned midsize to full-fledged SUVs.
Today, you will find a great number of Fuel rims at almost every tire and rim shop across the United States.
Besides high-grade aftermarket wheels, Fuel is also the manufacturer of quality tires for off-roading. That makes the company a complete package for anyone looking to upgrade their favorite vehicles and make them off-road friendly.
There is one question which many people have and that is: “What’s the big deal with Fuel’s products?”
Let’s settle that matter once and for all.
Why is Fuel so beloved & respected?
There are plenty of reasons to explain that. This section deals with the most elementary ones.
- Their products last longer: Try visiting any noted retailer to check out the latest Fuel car rims for sale, and you will probably have an idea why so many pundits of the aftermarket industry turn to Fuel rims on almost every occasion.
These off-road marvels are crafted out of 6061-T6 aluminum, which is avionics grade and is far more durable than most other rims in the same price range. Fuel Wheels are crafted exclusively for off-road conditions and the difference certainly shows!
Some of the later models that are slowly hitting the shelves are made from 7075-T6 aluminum alloys. These are one step ahead of the 6061 range and are also used by custom rim manufacturers like Lexani.
Essentially, the 7075 has 2 important properties. One, it is laced with zinc (since it’s an alloy) and does not get heated up even while they are conquering the most hazardous off-road conditions. Secondly, it helps keep the weight of the rims down, enabling Fuel to introduce even lighter models to the public via their vast network of company-owned and third-party tire and rim shops.
Fuel has realized that this special alloy is the future and it has already tried to ensure that you get the best off-road wheels available!
- Their aesthetics is a preeminent part of their value proposition: You will be pretty hard-pressed to find someone who claims that Fuel’s rims look staid and monotonous! That is because they are not!
Yes, the aftermarket rim industry has some veterans which are a lot older than Fuel. But it was Fuel which, in a way, kickstarted this movement of bridging the gap between good looks and quality performance.
If you log on to Fuel Wheels’ official website and check out some of their newest 1-piece or 2-piece forged wheels, you’ll get what we are trying to convey. Their designs and color schemes are edgy and the company is not afraid to take risks.
Another factor which has to be taken into account is the sheer number of customization options that Fuel provides. Want a more concave lip? Or perhaps see how your favorite colors look when combined on a custom-made set of wheels?
You will get these and more right away either on their website (where you have the ‘builder’ option which uses AR technologies to project what your dream wheels would look like) or at your nearest retail outlet.
The overriding aspect of most of their models is their ‘Deep Lip’ architecture. This was one of the fundamental reasons why Fuel gradually started making inroads into the market.
Guess what? Even this aspect can be customized!
- New models every year: You could say that most major brands launch new models each year to keep their product lineup fresh. But few do it as well as Fuel does.
Every year, Fuel adds at least 5-10 new models to their most popular families. This is one company that does a great deal of research to ferret out what their clients want. They also listen to client feedback and make necessary changes.
This ear-on-the-ground approach has certainly made them more aware of what clients want, and their product lineups are designed keeping this in mind.
Fuel Wheels provides unmatched prices as well. Despite their high-tech nature, Fuel has been able to keep their products priced at slightly more affordable levels vis-a-vis their competitors.
That adds a certain edge to their value addition!
Remember that there are several imitators available across the US. They look so similar to the original Fuel Wheels that it can be difficult to distinguish.
Always visit reputable outlets like AudioCity USA of California; they are known for their authentic product range. Besides, they often organize programs where you can get various car rims for sale!