There are more than 1.5 billion smartphone users in the world, and a large number of them use apps like WhatsApp, WeChat, or Viber to keep in touch with friends and family. Thanks to the rise of mobile-first users in emerging markets, chat apps have become an important channel for brands to reach out to their customers. With the increasing demand for mobile communications and cheaper data plans, there has been a surge in popularity among messaging apps that cater to this need.
From personal messaging to one-on-one calls, today’s consumers want faster ways to stay connected without being tethered to their computers or landline phones all day long. In this blog post, we will discuss some of the advantages of WhatsApp marketing over SMS marketing and vice versa. Keep reading! However, if you are a newbie marketer I would recommend you use WA WhatsApp sender which will allow you to send bulk messages for free without being blocked on your WhatsApp account.
WhatsApp Marketing
When it comes to sending and receiving messages, there are many advantages of using the popular messaging app, WhatsApp. Among the many benefits of this app are its cross-platforms, easy-to-use interface, and wide range of features.
From sending status updates to sending professional communications, you can find lots of uses for this app. When you’re ready to get creative, the app allows you to integrate your business’s brand with your messages to appeal to a wider audience.
SMS Marketing
The biggest disadvantage of using the messaging app WhatsApp for marketing is that it only allows for one-to-one communication. If you want to set up a group chat with multiple people, you’ll have to use another app. On the other hand, SMS marketing has a few advantages over sending a regular email. You can set up campaigns that target specific audiences, send personalized messages, and include social proof to validate the authenticity of the sender.
Plus, since most SMS platforms work on a subscription basis, you won’t have to worry about running out of messages. If you’re looking for a more cost-effective solution for building and sending messages, consider the best-selling messaging app in India, WeChat. With more than 1.6 billion users, WeChat is more than a mobile messaging app – it’s a social network, e-commerce platform, and e-payments gateway all in one.
Which Is Better?
Before we get into the advantages and disadvantages of each platform, it’s worth noting that there is no perfect comparison. The two platforms are very different and addressing them separately helps us understand their unique qualities.
Whatsapp Marketing Benefits
The best thing about both platforms is that they allow you to reach a wide range of audiences. With just a few lines of text, you can send a quick note to friends and family, or set up a meet-the-past to-do list. Both platforms have their pros and cons, so we’ll discuss them both in this section.
SMS Marketing Benefits
Both SMS and WhatsApp platforms can be used to send targeted ads. You can use these platforms to send custom audience-building messages to subscribers who may be interested in your product or service. This is especially helpful during initial product launches when you don’t have data or Wi-Fi availability to load your product page. Both platforms also allow you to create and send auto-responders, which is a great feature for businesses that don’t handle customer support themselves.
Summing Up
As you can see, the two platforms have plenty of similarities, and there are even some similarities in the way they’re used for marketing. However, there are also some key differences between the two platforms, which will help you decide which one is right for you and your business.
And remember, regardless of which platform you use, you’ll still need to create great content and have a great reputation within your niche to be successful.
Boosting your reach, high-quality content, and using relevant keywords will help you stand out from the crowd when it comes to choosing the right platform for your business.
