This is a huge marketing opportunity for wedding photographers who aren’t taking use of what was previously known as Google My Business. To top things off, it’s an excellent way for promoting your brand because it’s both free and easy-to-use.
When looking for a wedding photographer, people commonly type in phrases like “photographer in Phoenix” or “budget wedding photography near me” in their search engines. Your business should be at the top of search engine results, right? The average cost of SEO for wedding photographers depends upon SEO tasks.
What is a Google Business Profile?
Every business wants to get found on Google; according to Hootsuite, it is the most frequented website in the world and accounts for more than 92% of global search market share.
As of this writing, Google Search and Maps are the only means through which potential consumers may find your photography business via the internet. Your company’s name, address, products, and services are all included in this free listing. In order for your business to appear in Google Search, Maps, and Shopping, it is necessary to have a physical address.
Wedding photographers’ Google Business Profiles are often the first thing potential clients see when searching for wedding photographers, according to Forbes. It doesn’t cost a penny to complete a local SEO listing, yet it can have a significant impact on your search engine rankings. Your company’s name, address, phone number, and hours of operation will be prominently displayed.
Customers can leave ratings and reviews and upload images. Other features include the capability to send direct messages, as well as the flexibility to make changes to your listing at any time.
SEO for Wedding Photographers
Bad news: your search engine rating may not be as high as you’d like if you’re not the only wedding photographer in your neighborhood. Search engine optimization (SEO) is the greatest way to increase your website’s search engine ranks.
As a starting point, the growth hacking Community recommends optimizing your photographs and adding relevant alt text for each one. In order to keep your material fresh and distinctive, avoid duplicating it.
It’s not necessary for your posts and blogs to be lengthy, but you should include the vital information that buyers are looking for and facts about your background and experience. If you’ve had the pleasure of photographing an event in the past, don’t be afraid to talk about it. Adding social sharing buttons to your blog entries is another way to make your material more easily shared.
Final Words on Wedding SEO
Knowing the ideal SEO for wedding photography is essential if you want to rank well. As SEO points out, there are a variety of options available, such as “wedding photography packages” and “cheap wedding photographers.” Once you’ve compiled a list of possible keywords, eliminate all but the most critical. Include your location in your message.
Your homepage should include your most important keyword, as well as best practices for search engine optimization (SEO). There are a number of ways to include keywords into a website’s design.
As a wedding planner, it’s important to ensure that your website is mobile-friendly so that brides and grooms can easily find the information they need! How long have you been sitting on a mobile-unfriendly website?
