Why Internal linking is important for SEO


Internal linking is a frequently neglected SEO practice. They not only provide a signal to browsers but also assist users in navigating the site by giving links to relevant material and similar products. Using internal link options for SEO in Dubai helps increase conversion rates and decrease bounce rates. This article will define internal linking and explain why it’s crucial for SEO.

What is internal linking? 

Internal linking is described as a reference from one page to another on your website’s page. Internal links are used to provide context for the linked page. As a result, they can be ideal for keyword targeting.

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Internal links increase a site’s or content’s credibility. Each link to a page functions like a vote, instructing search engines to rank a page for specific keywords.

What are the benefits of internal linking for SEO? 

Internal links add value to a website’s users. The following are some known uses of internal linking for any website.

Keyword rankings  

Internal links can contain keywords as a message to the Search engine to rank that website for a specific keyword. Internal links can help you rank for more keywords if you target them naturally. 

For instance, if you sell both cloth and dresses. In the description of your long western dress, you can add the cloth used in making it and thus add a hyperlink to the cloth used; this hyperlink directs users to the page of that cloth. 

Ease of access 

The use of explanatory text in internal links is crucial for accessibility. Descriptive internal links clarify where the link leads users of screen readers. For instance, SEO in Dubai might provide a more informative link that reads “Add Rosy laced dress to cart” rather than “Click here to buy a western dress.” 

Supports conversions 

You may increase conversions and persuade visitors to contact you, fill out a contact form, or buy something by linking to relevant pages. You can accomplish this by using your website CTA buttons or inbound links. Sales can be advanced through internal links as well. For instance, they might begin on an instructional website about various dress types and then click through to a category page on printed dresses.

Provide valuable information 

To direct the user’s trip, you can indicate helpful information. It would be appropriate to link users to the blog, for instance, if you have a page on summer dresses and a related instructive blog post. 

Ecommerce websites frequently employ this strategy to direct users to related products or present a package to upsell the user. 

Makes it easier for Google to understand a site 

The user experience of a website greatly benefits from easy navigation. A user is more likely to quit your website if they can’t quickly locate what they’re looking for because of bad navigation. 

Utilizing effective linking techniques also aids Google in comprehending the site architecture and relationships between pages, such as the fact that a product belongs in a particular category.

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