Digital Marketing Salary in the US

Introduction

Digital marketing is the process of promoting the goods or services your company offers online using tools like social media, paid search, organic search, email, and others. Digital marketing Salary must stay on top of the most recent trends in order to succeed in this industry, which is continuously changing, particularly when it comes to social media, where new platforms appear like mushrooms after a downpour with unexpected regularity.

Working at a digital marketing agency gives many aspiring digital marketers the opportunity to gain experience by allowing them to work on a variety of projects involving various channels. Being an agency employee is a fantastic learning opportunity as well because clients need agencies to be up to date on trends across all platforms and mediums (talk about drinking from a fire hose!). Additionally, you’ll be in the company of others from whom you can learn as their knowledge bases differ from your own.

Others begin their careers as in-house digital marketing experts, despite being a little more difficult in some areas. If you choose this course, you might need to rely more on self-taught skills because you might be a member of a smaller team that can’t afford to engage a vendor and must handle all digital marketing tasks internally.

What Do Digital Marketing Managers Do?

Managers of digital marketing are responsible for creating and completing marketing initiatives in line with the objectives and tenets of the company. To advertise goods or services, they must develop efficient, successful digital advertising methods. By organizing events or campaigns to raise awareness and satisfaction, the majority of digital marketing managers concentrate on boosting sales and brand loyalty. 

Digital marketing managers need to be experts in e-commerce and the constantly evolving digital industry. Advanced knowledge of Internet standards and regulations is also advantageous. It is essential for them to possess technical skills, such as a command of SEO (search engine optimization), as well as the capacity to build or sustain their company’s online brand recognition.

During regular business hours, the majority of digital marketing managers operate in an office environment. Their primary tools are a computer with an Internet connection, Microsoft Office applications, the Adobe suite of products for creating marketing activities, and a projector for group presentations. Since they often oversee a development team to accomplish their goals, digital marketing managers need to have strong communication abilities. They may speak with clients and the general public directly, and they typically report their progress to the president of the marketing division.

Digital Marketing Manager Tasks

• Create and put into action strategies for digital marketing and new media teams.
• Organize online marketing efforts across all social and electronic channels. 

• To promote productive corporate growth, manage numerous projects with diverse teams, and oversee departmental cooperation.
• Manage all customer-facing digital communication channels and lead website development.
• Monitor growth and keep analytics reports current to give senior management the most recent information.

Different digital marketing job titles and their salaries

As part of their regular tasks, digital marketers use a variety of marketing channels. But what if you wanted to focus on only one? Being extremely competent in one particular media may be very rewarding and lucrative, regardless of whether you work for an agency or have an internal job. The salaries that channel-specific jobs offer are as follows:

• Manager of social media: $52,239 (estimated); manager of content marketing: $101,500 (Estimate)
• Manager of email marketing: $106,427 (Estimate)
• Manager of paid search: $72,234 (Estimate)
• Manager of SEO: $70.811 (Estimate)

Similar to the pay in digital marketing, there are several variables that affect each person’s remuneration. However, these figures will at least give you a general idea of what to anticipate if you want to pursue a career in a niche area of digital marketing.

Educational Requirement

It may be possible for you to work toward becoming a (digital) marketing manager if you have a bachelor’s degree, which is normally needed for marketing employment. These degrees address topics including marketing, market analysis, sales, consumer behavior, and technology and communication techniques. Preferable qualifications include a marketing master’s degree and practical marketing and e-commerce expertise.  

Digital marketing salary based on years of experience

Due to the growing demand for digital marketers, their salaries frequently reflect this. Regardless of your level of expertise, there are a number of factors that can affect how much you can anticipate making at work. Your overall earnings are influenced by your company’s size, location, and industry.

In light of this, we’ve gathered wage information for a variety of roles, from entry-level to director that you may use as a guide for what to anticipate. 

US entry-level salaries for digital marketing: For positions like digital marketing specialists or analysts, newcomers to the field are most suited. These professions will make the following amount annually: Entry-level digital marketing salary range: $39,281 – $55,000

Mid-level digital marketing wages in the US: After gaining some experience, you’ll be better prepared to compete for mid-level marketing positions like digital marketing manager. Here is what you should make on average: The salary range for mid-level digital marketers is $65,000 to $121,676.

Senior-level compensation in digital marketing in the US: You’ll have the chance to land a senior-level position if you’ve been in the industry for a while but aren’t yet eligible for director status. A senior-level position may or may not have the word “senior” in the title depending on the organization, but your pay should reflect it. – The salary range for senior-level digital marketers is $92,731 to $133,248.

American director of digital marketing salaries: You can become a director in the industry if you’ve been steadily employed in the field of digital marketing for a number of years. What you can anticipate in terms of payment is listed below. – The salary range for a director of digital marketing is $103,498 to $163,949

Pay for VPs of Digital Marketing in the US: You’ve reached the pinnacle of your profession if you’re applying for vice president of digital marketing positions. Although compensation for this C-Suite position ranges from the mid-to-high six figures, it is consistent with your degree of responsibility. – Range of compensation for VP of digital marketing: $143,863 to $179,669

What is the average digital marketing salary?

Depending on seniority, salaries for digital marketing positions vary substantially. In addition, the remuneration is significantly influenced by the size of the company, the industry, the location, and other variables. However, regardless of your level, if you look at average digital marketing wages that take all these elements into consideration, you can still anticipate earning a respectable income.

The average annual wage for digital marketing professionals in the USA is $64,061, or $32.85 per hour. Most experienced workers can earn up to $179,669 per year, while entry-level employees start at $39,281 annually.

Salary of a digital marketer in some particular geographic in the U.S

But the cost of living and concentration of talent in particular geographies also impact digital marketing salaries. Let’s look at a few different regions in the U.S. to see how location influences compensation.

Digital marketing salaries in Los Angeles, California

Digital marketer: $63,121 (Estimate)

Digital marketing specialist: $59,945 (Estimate)

Digital marketing manager: $93,667 (Estimate)

Director of digital marketing: $107,000 (Estimate)

Digital marketing salaries in New York City, New York

Digital marketer: $68,999 (Estimate)

Digital marketing specialist: $65,982 (Estimate)

Digital marketing manager: $101,307 (Estimate)

Director of digital marketing: $152,878 (Estimate)

Digital marketing salaries in Austin, Texas

Digital Marketer: $59,071 (estimate)

Digital marketing specialist: $78,840 (estimate )

Digital marketing manager: $106,993 (estimate)

Director of digital marketing: $161,244 (estimate)

Steps to becoming a digital marketer

1. Earn a bachelor’s degree:

A degree in marketing, advertising, communication, or journalism will help you build the foundation you’ll need for your position as a digital marketer. Even though you could take classes in specialized areas of digital marketing, having a bachelor’s degree in marketing or a closely related field will give you access to a structured curriculum that will help you learn the foundations of the profession or identify a specialty.

With a different degree, it would be possible to work in digital marketing. Studying business law, management, economics, finance, computer science, math, and statistics is advised by the BLS.

2. Acquire crucial expertise in digital marketing.

There is more to digital marketing than merely putting together text and images to drive traffic and purchases. To enable their clients to make wise judgments and develop marketing strategies with the maximum chance of turning consumers into customers, digital marketers may wish to possess a number of talents. It’s critical to keep learning in any aspect of digital marketing. If you wish to work in digital marketing, check out the necessary abilities below:

• Data Analysis Capabilities
• Article Writing
• Communication Expertise
• Creativity

While taking classes or earning a degree or diploma may give you the knowledge and specific skills you need, you can also gain valuable real-world experience by taking part in a digital marketing internship. In these positions, you will have the chance to learn a variety of tools that can be used to create advertising campaigns, track their development and success, and retarget particular target demographics. Knowing at least a few of these tools could make you more valuable as a digital marketer.

3. Take into account courses, boot camps, and certificates.

Boot camps for digital marketing typically concentrate on specialized abilities for that particular industry, in this case, digital marketing. These boot camps attempt to completely cover a particular topic or element rather than cover a wide range of topics. They might also consist of practical and hands-on elements that provide you with the chance to learn while gaining real-world experience.

In addition to allowing for specialization, digital marketing courses also provide some foundational material. These courses cover the necessary content in-depth, which may be beneficial for entry-level candidates. However, you might also come across more sophisticated and focused digital marketing courses. You could receive a certificate after completing a course in digital marketing.

4. Acquire your first position in entry-level digital marketing.

In the field of digital marketing, entry-level employees may be qualified for a variety of positions. Setting yourself apart from the competition when looking for your first job in digital marketing is crucial. This could be achieved through finishing a boot camp or internship, or by learning new, valuable skills. You might also think about providing your services without charge in exchange for recommendations and to establish a solid track record. After that, you can use this as a portfolio to show off your accomplishments in managing specific digital marketing projects.

In the part, you will play, be realistic. It can be necessary for you to begin at the bottom and rise via experience and gaining new talents. Coordinators, analysts, and specialists in marketing may all be entry-level employees in the field of digital marketing.

5. Complete a digital marketing master’s program. (Optional)

The field of digital marketing does not necessarily require a master’s degree, but it may be helpful. Your academic expertise in the industry may set you apart from other applicants if you have a master’s degree in digital marketing. But it’s crucial to stay informed about the most recent technological advancements and to keep studying.

Frequently Asked Questions About Digital Marketer Salary

If I choose to pursue a master’s, it will help me advance in my career as a digital marketer. What would I have to think about?

They frequently cover topics like sales and the psychology of marketing that are covered in regular marketing master’s degrees. In addition, the focus of master’s degrees in digital marketing varies considerably.

Master of Science (MS) degrees in digital marketing and design, digital and social marketing, marketing analytics, digital marketing communication, and global digital marketing are a few options you might want to look into. If you have a master’s degree in digital marketing, you could stand out from the competition regarding your academic expertise.

What information do I require to comprehend digital marketing?

Knowing some typical elements of digital marketing is also crucial to comprehend what it is: SEO (search engine optimization), social media marketing (SMM), paid search (PPC), affiliate marketing (affiliate marketing), marketing automation (marketing automation), email marketing, digital public relations (PR), inbound marketing, and sponsored content.

Conclusion:

Due to the growing demand for digital marketers, their salaries frequently reflect this. Regardless of your level of expertise, there are a number of factors that can affect how much you can anticipate making at work. Your overall earnings are influenced by your company’s size, location, and industry. The average annual wage for digital marketing professionals in the USA is $64,061, or $32.85 per hour. Most experienced workers can earn up to $179,669 per year, while entry-level employees start at $39,281 annually.